Marketing Content Specialist I

Responsibilities

• Create and maintain customer-facing content (presentations, case studies, white papers, videos, web, and sales materials).
• Translate technical concepts into clear, compelling marketing and sales messaging.
• Collaborate with subject matter experts to develop content supporting commercialization goals.
• Support thought leadership initiatives within automation, robotics, and logistics markets.
• Develop sales enablement materials, including executive briefings, ROI narratives, and proposals.
• Partner with Sales and Solutions Engineering to identify content needs and improve effectiveness.
• Manage and update content libraries to ensure accuracy and consistency.
• Maintain website content and support SEO and optimization efforts.
• Execute digital marketing activities, including social media, email campaigns, and lead generation.
• Monitor engagement metrics and recommend content and campaign improvements.

Requirements

• Bachelor's Degree in Marketing, Communications, Journalism, Public Relations, Business, English, Graphic Design, or related field, preferred
• 2 years of marketing, content development, communications, journalism, or related experience, preferred
• Experience creating content for B2B organizations, preferred
• Experience supporting industrial technology, logistics, manufacturing, automation, robotics, software, or related industries, preferred
• Demonstrated ability to develop written, visual, and digital content.
• Experience with social media, website content management, and email marketing.
• Experience supporting trade shows, events, and marketing campaigns, preferred
• Proficient in Microsoft Office Suite and content creation tools.
• Experience with Content Management Systems (CMS), Salesforce or similar CRM platforms, Marketing automation platforms, Adobe Creative Suite, or similar design tools, Video editing and multimedia tools, Project management software.
• Excellent verbal, written, presentation, and interpersonal communication skills.