Own end-to-end lead-generation and content-operations to grow subscription revenue, tying marketing tech, content cadence, audience routing, and analytics into a measurable growth engine.

• Lead Generation & CRM Stack: Build and operate lead flows across Salesforce, Pardot, and Apollo; lead scoring and AE engagement triggers; audience segmentation.
• Content Cadence & Email: Design and run the social and email cadence with regular review and scheduling across channels.
• Lifecycle & Dashboards: Own the subscription funnel messaging by segment; maintain the Salesforce dashboard and drive data-driven optimization.