Responsibilities

• Develop Wi-Fi Alliance content strategy and create wide range of industry content across various market segments for use in marketing and public relations activities
• Help establish consistent thought leadership program and create impactful executive presentations, articles, remarks, and other content for industry and member events
• Work with subject matter experts and members to identify content gaps and develop industry highlight sheets, reports, brochures, event presentations, contributed articles, asset packages, digital toolkits, electronic and social media content
• Own and manage The Signal podcast, driving content strategy, editorial planning, production, promotion, and performance analytics to amplify Wi-Fi Alliance thought leadership
• Manage The Beacon blog editorial calendar and regular Insider newsletter (monthly) and increase promotion and awareness of Wi-Fi Alliance activities through these channels
• Support global PR programs with written content for press releases, media presentations, byline articles, etc.
• Assist the Social Media Manager in developing content for digital marketing (web content, e-newsletters, social media, animations, videos, etc.)
• Curate and post content for wi-fi.org public and member websites
• Monitor industry media and research; develop and maintain Marketing Communications Data Library for reuse in marketing materials and social media activities
• Facilitate creation of the organization’s Annual Report and Annual General Meeting per company bylaws, including schedule creation, content development and edits, and work with cross-functional teams and vendors

Requirements

• 7-10 years of high-tech marketing content development experience
• International communications experience
• Experience using AI content creation tools
• Bachelor’s degree required.
• Location: Position to be based in Austin, Texas. Applicants must live within reasonable commuting distance to the Austin office. No relocation assistance provided.
• Work Authorization: Applicants must be authorized to work in the United States without employer sponsorship.