Responsibilities

• Own and evolve SILAC's overall content strategy, messaging priorities and editorial direction.
• Establish a content roadmap aligned with business priorities, product launches, advisor needs and market opportunities.
• Lead product positioning, messaging and value propositions for priority products and initiatives.
• Translate complex annuity features and retirement concepts into clear, differentiated advisor and consumer value.
• Identify opportunities for educational content and thought leadership that give advisors useful reasons to engage with SILAC beyond product promotion.
• Develop product stories that clearly define the target audience, need, differentiation, advisor opportunity and reasons to believe.
• Lead content strategy for major product launches and integrated Marketing campaigns.
• Own the content approach across email, web, social, webinars, video, presentations and advisor communications.
• Develop and oversee Sales enablement including product stories, talking points, presentations, FAQs and comparison narratives.
• Partner closely with Sales, Product and Distribution to understand business needs and proactively identify content opportunities.

Requirements

• 5–8 years of experience in content marketing, product marketing, financial-services marketing or a related discipline.
• Exceptional writing, editing and storytelling ability.
• Demonstrated ability to translate complex financial concepts into simple, compelling and accurate communications.
• Experience developing content strategy - not simply executing individual content assignments.
• Experience with product positioning, messaging, go-to-market strategy and Sales enablement.
• Strong understanding of educational and thought-leadership content and how it can support engagement and business objectives.
• Commercially minded and able to partner credibly with Sales, Product and senior business leaders.
• Comfortable working in a highly regulated environment and partnering with Compliance.
• High bias to action; able to identify opportunities, develop a point of view and move work forward without waiting for a fully developed brief.

Preferred

• Annuity industry experience strongly preferred; broader financial-services experience considered.
• Experience marketing to financial professionals, advisors or intermediary distribution strongly preferred.
• Bachelor's degree in Marketing, Communications, Business or related field preferred.

Benefits

• Medical Plans, including FSA and HSA
• Dental and Vision
• 401(k) (Roth and Traditional)
• Pet Insurance
• Parental Leave
• Paid Time and Sick Time off
• 10 Paid Holidays and 1 Birthday Pay
• Paid Volunteer Time
• College Tuition Reimbursement