Responsibilities

• Content Development: Create and maintain core marketing and sales assets including presentations, sales decks, one-pagers, case studies, brochures, technical collateral, and verticalized industry content. Maintain a content calendar aligned with business objectives, sales priorities, and industry trends.
• Demand Generation Content: Create campaign-driven content that supports demand generation and pipeline growth, including landing pages, email nurture content, trade show materials, campaign assets, educational resources, and high-conversion assets for priority building end-uses and personas that guide prospects through the buyer journey and support measurable outcomes.
• Sales Enablement Content: Partner with Sales and R&D teams to develop materials that support the sales process, including product comparison sheets, proposal assets, pitch decks, and customer-facing education materials.
• Content Updates & Governance: Regularly audit, update, and refine existing content to ensure technical accuracy, message alignment, and visual consistency as product offering evolves.
• Website Content Management: Manage and update website content through WordPress, ensuring content is accurate, current, and aligned with marketing campaigns and product updates.
• Brand Consistency: Maintain brand voice, visual identity, and messaging standards across all materials and channels.
• SEO & Performance: Ensure content is optimized for search, distribution, and measurable engagement.
• Content Library Management: Organize and maintain a centralized repository of all marketing and sales materials to ensure internal teams can easily access the latest versions.

Requirements

• 5+ years of experience in content marketing, marketing communications, or content development in B2B building materials, climate tech, CRE, AEC, or related industries.
• Strong writing, editing, and storytelling skills with the ability to translate complex technical topics into clear and compelling narratives.
• Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop) for designing and maintaining professional marketing and sales collateral.
• Proficiency in Microsoft Office (PowerPoint, Word, Excel) for creating sales presentations, reports, and documentation.
• Experience managing and updating websites using WordPress.
• Experience creating content that supports sales enablement and demand generation.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Detail-oriented with a strong commitment to high-quality design, messaging, and brand consistency.
• Collaborative mindset with the ability to work cross-functionally across Marketing, Sales, R&D, and external partners.
• Startup experience or ability to work in a fast-paced environment with evolving priorities.
• Passion for shaping the future of the built environment.