Responsibilities

• Lead end-to-end lifecycle campaign strategy and execution, including email and SMS programs across multiple customer segments (consumers, installers, and partners)
• Own and execute our monthly email newsletter program, creating personalized content for unique audiences across lifecycle stages to engage and nurture them with educational content on home electrification
• Independently manage campaign production, including writing high-performing email and SMS copy, collaborating with the design team on creative assets, conducting quality assurance, and deploying campaigns through our email and SMS service providers
• Drive customer engagement and retention strategy in partnership with Directors of Brand and Product, identifying opportunities and developing campaign roadmaps
• Optimize email performance through systematic A/B testing of subject lines, content, CTAs, design elements, and send strategies
• Build and maintain strong cross-functional relationships across multiple levels, facilitating timely feedback and approvals while managing competing priorities
• Analyze and report on campaign metrics, translating data insights into actionable recommendations and making tactical decisions to improve performance
• Manage project timelines and stakeholder communications autonomously, escalating only when strategic input is needed

Requirements

• Minimum 6 years of experience in lifecycle, email, or CRM marketing with demonstrated progression of responsibilities
• Proven track record of working independently and managing marketing programs with minimal oversight
• Experience with marketing automation platforms; strong proficiency with HubSpot required
• Advanced skills in email segmentation, personalization strategies, and audience targeting
• Experience with copywriting and editing, including leveraging AI tools to enhance efficiency and quality
• Strong strategic thinking with ability to balance big-picture planning and tactical execution
• Excellent communication, stakeholder management, and project management skills
• Advanced analytical capabilities with experience using data analysis tools (Excel, Tableau, Periscope, or similar) to drive decision-making
• Creative problem-solver who can navigate ambiguity and adapt to changing business needs
• Ability to collaborate effectively with brand and product teams on messaging and positioning

Preferred

• would be nice if you can setup new projects
• HTML/CSS a plus
• Passion for clean energy and home electrification a plus