Marketing Content Manager

Responsibilities

• The Marketing Content Manager is responsible for developing and executing compelling, customer-focused content that strengthens the company’s brand, supports commercial priorities, and drives engagement across the US market and channels.
• This role combines thoughtful content planning, storytelling, copywriting, and hands-on content development. The Marketing Content Manager works closely with Product Management, Digital Marketing, Marketing Communications, Academy/Education and US Sales to translate complex medical and technical concepts into clear, differentiated, and engaging content for healthcare professionals, customers, partners, and employees.
• The ideal candidate is both a strategic thinker and exceptional storyteller, able to recommend a content mix and editorial management plan while also designing and writing the campaign materials, headlines, product story, social posts, emails, web copy, or sales collateral needed to bring the strategy to life.
• 1. Content Planning and Management
• Alongside the US Marketing and Customer Success Manager, develop and execute a marketing content execution plan for the US market aligned with business objectives, brand positioning, product priorities, and customer needs.
• Create and manage an integrated editorial/content calendar across digital, social, web, campaigns, product launches, events, and customer communications
• Identify content opportunities based on customer insights, market trends, product priorities, and the global marketing plan.
• Establish content themes, messaging frameworks, and storytelling approaches that can be adapted across markets and channels.
• Partner with Digital Marketing and US Sales to identify priority audiences, customer journeys, interlinking opportunities, and content needs.
• Understand content development requirements and use project management best practices to create repeatable processes that prioritize on time, on budget content delivery.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• 5+ years of experience in B2B marketing, content marketing, communications, or a related discipline.
• Demonstrated experience developing content across multiple marketing channels.

Preferred

• Experience in medical devices, healthcare, diagnostics, life sciences, or another highly regulated industry.
• Experience developing content for different industries.
• Experience with product launches and integrated marketing campaigns.
• Familiarity with marketing automation, CMS, CRM, SEO, and digital analytics.
• Experience developing video and multimedia content.
• Experience working with agencies and creative partners.
• Understanding of healthcare professional audiences and clinical decision-making.

Benefits

• Excellent Benefits Package includes medical, dental, vision insurance, paid time off, disability insurance, 401k, tuition reimbursement and much more
• Solid Stable Company Drug-free workplace.