The Content Marketing Manager is the operating engine of the Brand & Content Marketing function. This role owns the day-to-day production and publishing of GoFormz content across our owned channels — blog, social, website, email, and sales-supporting assets — and serves as the connective tissue between the Director of Brand & Content Marketing's strategy and what actually goes out the door.

Reporting to the Director of Brand & Content Marketing, this role works closely with the Digital Experience Manager (email execution, web), the ABX & Campaigns Director (campaign coordination), and the Field Marketing Manager (event collateral). It also project-manages our outside design and copy freelancers.

The ideal candidate is a writer-operator: strong on the page, sharp on a project plan, and energized by AI tools that compress production cycles. You can write a case study draft in the morning, brief a freelancer at noon, and ship a LinkedIn post by EOD without losing the thread on what's coming next week.

• Copywriting across our content surface — blog, case studies, launch and partner content, customer comms, on-site copy, and email copy. You draft, you edit, you ship.
• Organic social and our owned channels — LinkedIn publishing, Behind the Form series, channel posting cadence. You make sure our owned channels never go quiet.
• Press release management — the operational side of PR. You coordinate releases, work with executives on quotes, manage distribution, and track coverage.
• Campaign coordination across workstreams — the editorial calendar, brief templates, and publishing cadence. You keep the content engine running so the Director can stay strategic.
• Freelance creative production — you project-manage our design freelancers (Danny + others) and copy freelancers (Kat + others) on briefs, review cycles, and asset delivery.
• AI-driven production leverage — you build and run the AI workflows that scale our content output: drafting, repurposing, on-brand visual templates, social variants. You treat AI as a teammate, not a tool.

• Draft, edit, and publish blog posts, case studies, launch content, partner content, and customer communications, working from briefs and messaging direction set by the Director of Brand & Content Marketing.
• Own the LinkedIn publishing cadence including the Behind the Form series, executive content support, and ad-hoc thought leadership. Maintain consistency across our owned channels.
• Write email copy for nurtures, newsletters, and customer sends in collaboration with the ABX & Campaigns Director (strategy) and Digital Experience Manager (execution).
• Update website content and on-site copy as launches, repositioning, and messaging refreshes require.

• Run the marketing editorial calendar end to end. Maintain visibility across launches, campaigns, events, and content production so nothing slips and nothing collides.
• Coordinate cross-functional content dependencies — pulling content for ABX campaigns, supplying assets for events, and feeding sales enablement updates into the rotation.
• Maintain brief templates for blog, case studies, social, and email so the function operates from a shared playbook rather than ad-hoc requests.

• Project-manage design freelancers (Danny + others) — write briefs, run review cycles, manage timelines and budgets, ensure assets land on brand.
• Project-manage copy freelancers (Kat + others) — assign work for major content initiatives, review drafts against the messaging framework, manage delivery.
• Maintain our shared PM tool (ClickUp) as the single source of truth for content production status across freelancers and internal team members.

• Own the operational side of PR: coordinate release timelines, work with executives on quotes and approvals, manage wire distribution, and track placements.
• Partner with the Director of Brand & Content Marketing on PR narrative and messaging — your role is execution and coordination, not narrative ownership.

• Coordinate with the Digital Experience Manager on email deployment, website updates, and SEO requirements that touch content.
• Coordinate with the ABX & Campaigns Director on campaign content needs — supplying copy and assets aligned to the campaign calendar and account targets.
• Coordinate with the Field Marketing Manager on event collateral, booth content, and pre/post-event communications.
• Participate in weekly marketing team standups and contribute content metrics to the team dashboard.

• Strong B2B writer — you can draft a clean blog post, a credible case study, an email that gets opened, and a LinkedIn post that doesn't read like marketing-speak. Voice and judgment matter as much as grammar.
• Project management fluency — you can run multiple workstreams without dropping the ball. Your editorial calendar is current, your briefs are clear, your handoffs are clean.
• Freelancer management experience — you've briefed and managed external creative resources before. You know how to write a brief that gets the right output the first time, not the third.
• AI-forward working style — you actively use AI tools to compress production cycles. You can build a prompt library, train an agent for repeat tasks, and recognize when AI is the right tool versus when it isn't.
• Organized and detail-oriented — nothing falls through the cracks on your watch. Clean trackers, clear comms, thorough documentation.
• Cross-functional collaborator — you're comfortable being the connective tissue between strategy and execution, and across multiple internal partners with different priorities.
• 3+ years of B2B marketing experience with direct responsibility for content production, copywriting, or Content marketing. SaaS or enterprise software background preferred.

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field required.

Working knowledge of the following or close equivalents:

• Marketing automation platform — campaign program coordination, list management
• Salesforce — contact and lead context for content programs
• LinkedIn — organic publishing, Sales Navigator, Campaign Manager basics
• CMS — WordPress or equivalent, comfortable updating and publishing content
• ClickUp (or Asana, Monday, Notion) — project management and editorial calendar
• AI tools — ChatGPT, Claude, image generation tools, on-brand template builders
• PR distribution — Business Wire, PR Newswire, or equivalent

• Compensation range: $75,000 - $105,000 annually
• 401(k) with a company match.
• Paid parking at our downtown HQ.
• Employee medical and dental paid by the company; you just cover vision.
• 4 weeks (160 hours) accrued paid vacation in your first year.
• Monthly wellness reimbursement option.
• We have a fantastic team that gets stuff done and is fun to work with!
• The environment is fast pace, so you will see the results of your work immediately.
• You will have plenty of opportunities to use and learn cutting-edge technologies.