Marketing and Content Manager

Mankato, MN (On-site)

$52K/yr – $62K/yrManager3+ years expFull time

Posted 10 days ago

Job Summary

Own the end-to-end marketing function by translating priorities into calendars, campaigns, and measurable deliverables while coordinating content across brands.

  • Lead a companywide content calendar and publish across social, email, and web
  • Track performance and provide concise monthly reporting with recommendations

Job Description

Responsibilities

  • Develop and maintain practical marketing plans with department leaders, translating approved priorities into calendars, campaigns, assignments, and measurable deliverables.
  • Lead a companywide content calendar, coordinating campaign timing, approvals, revisions, publishing, and follow-up across multiple brands.
  • Capture, edit, and organize professional photography and video for properties, construction and development projects, employees, recruiting, and events.
  • Create branded graphics, advertisements, brochures, flyers, presentations, project materials, email content, and social content.
  • Create, schedule, and publish content across approved social-media, email, website, and business-listing platforms, and keep website content current.
  • Monitor online reviews and public feedback, coordinate timely responses, and flag reputation risks for review.
  • Plan and coordinate approved advertising and lead-generation activities, including campaign setup, targeting, creative assets, and lead routing.
  • Track campaign performance, website activity, engagement, leads, and reviews, and provide concise monthly reporting and recommendations.
  • Maintain brand standards, templates, and shared marketing assets, and coordinate outside designers, photographers, printers, and other vendors.

Requirements

  • A portfolio or work samples demonstrating strong photography, video, graphic design, social media, website, email, or campaign work.
  • At least two to three years of relevant marketing, content, communications, advertising, or comparable professional experience.
  • Demonstrated proficiency in photography and video production, graphic design, and Adobe Creative Cloud.
  • Experience managing social media content and scheduling platforms, website content, and email-marketing campaigns.
  • Experience using analytics, advertising platforms, and lead-tracking information to evaluate performance and recommend improvements.
  • Strong project organization, written and verbal communication, follow-through, attention to detail, and the ability to manage competing deadlines.
  • Ability to collaborate with department leaders, direct another employee's daily work, coordinate vendors, and respond professionally to feedback.
  • Sound judgment concerning confidentiality, public communication, brand standards, approvals, and reputation risk.
  • A valid driver's license, acceptable driving record, reliable transportation, and ability to travel locally.

Preferred

  • A bachelor’s degree in marketing, communications, graphic design, public relations, business, or a related field is helpful but not required.
  • Experience supporting multiple brands or business lines, and experience in property management, commercial or residential real estate, construction, development, or professional services, is a plus.
  • Experience with project and vendor management, online reputation platforms, events, recruiting communications, and Google Business Profile is valued, as is drone photography or video experience and FAA Part 107 certification.

Benefits

  • The company provides a computer, authorized software and accounts, camera and video equipment, a company's mobile phone or stipend, Adobe Creative Cloud, Canva, and marketing, analytics, and scheduling platforms.
  • A company vehicle is available for authorized travel when possible, and approved business mileage in a personal vehicle is reimbursed under company policy.
  • The position includes paid company holidays, additional paid time off, health-insurance reimbursement, and benefits and leave required by law.

Salaries

Posted range

$52K/yr – $62K/yr

Taken straight from the job posting.

See all The Factor Group salaries

Marketing Team

Marketing Team Size
1 (25% of company)
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~4
The Factor Group logo

Marketing and Content Manager

The Factor Group · Mankato, MN · On-site