Responsibilities

• Brand Strategy & Messaging
• Own and evolve the Brains & Motion brand voice, positioning, messaging, and visual consistency across marketing and sales channels.
• Translate BAM!'s programs, capabilities, and outcomes into clear value propositions for school and district decision-makers.
• Develop messaging tailored to different education stakeholders, including superintendents, district administrators, expanded learning leaders, principals, and after-school program administrators.
• Ensure BAM! presents a consistent, credible, and differentiated story across every customer touchpoint.
• Manage our Creative Designer & Collateral Specialist, setting creative direction and reviewing work against the brand standard.
• Work closely with executive, sales, and operations leadership to turn organizational strategy into compelling external messaging.
• K–12 Content Marketing
• Build a content engine designed specifically for education decision-makers.
• Thought leadership articles

Requirements

• 5+ years of experience in content marketing, brand marketing, demand generation, product marketing, or a related marketing role.
• Experience marketing within the K–12 education, EdTech, education services, youth programming, or school district ecosystem.
• Demonstrated understanding of how schools and school districts evaluate and purchase products or services.
• Exceptional writing, editing, and storytelling skills.
• Ability to translate complex offerings into simple, compelling messages.
• Experience creating content for B2B or institutional decision-makers.
• Experience developing sales enablement materials.
• Strong understanding of digital content, websites, email marketing, and LinkedIn.
• Strong visual judgment and an understanding of what makes marketing materials feel polished, modern, and credible.
• Experience giving creative direction to a designer or creative resource.

Preferred

• Experience marketing directly to school districts and district administrators.
• Experience with California K–12 education.
• Knowledge of California's Expanded Learning Opportunities Program (ELO-P) or expanded-learning programs more broadly.
• Familiarity with education funding, district procurement, RFPs, or public-sector sales cycles.
• Experience marketing after-school, enrichment, tutoring, intersection, summer learning, or expanded-learning programs.
• Existing familiarity with California education associations, conferences, or district networks.
• Experience developing account-based or district-specific marketing campaigns.
• Experience working closely with a B2B education sales organization.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance