Responsibilities

• Develop and maintain a content strategy that supports B2B marketing, broker engagement, and employer communications.
• Translate business objectives into content plans that support acquisition, retention, product utilization, and brand awareness.
• Identify content gaps and new opportunities across channels and buyer stages.
• Maintain and drive an annual marketing content roadmap, aligning initiatives to company growth priorities and execution timelines.
• Write and edit a wide range of assets including proposals and RFP responses, broker and employer communications, sales enablement content (one-pagers, pitch decks, comparison sheets), product marketing materials, and blog content.
• Ensure all content is accurate, on-brand, and aligned with regulatory requirements and product positioning.
• Standardize and refine all customer-facing materials, including selling collateral and sales tools.
• Partner with Product, Sales, Client Management, and Subject Matter Experts to gather information and create content to understand and communicate company’s value propositions.
• Collaborate with design teams on layout, visual storytelling, and digital asset development.
• Collaborate with Digital Marketing to identify and secure placements on the right digital platforms and advertising campaign approaches to raise awareness among key decision-makers.

Requirements

• Bachelor’s degree in marketing, communications or related field.
• 5+ years of experience in content marketing, marketing communications, or a related role with a proven track record in B2B strategy and collateral development.
• Exceptional writing, editing, and storytelling skills and a data-driven mindset with a passion for continuous improvement.
• Strong examples of customer-facing collateral demonstrating experience and success in a similar role
• Ability to simplify technical or complex topics for diverse audiences.
• Strong project management skills with experience juggling multiple deadlines.
• Comfortable working cross functionally and building strong relationships with subject matter experts.

Preferred

• Experience working in a regulated industry (insurance, benefits, or healthcare preferred).
• Understanding of customer journey and user intent.
• Familiarity with broker and employer markets.

Benefits

• medical, dental, and vision plans; generous time off including PTO, short and long-term disability insurance and a competitive 401(k) savings match including financial planning workshops.