Responsibilities

• Content marketing strategy: Own the strategic direction for research-driven campaigns, marketing content, and thought leadership initiatives. Analyze audience needs, competitive landscape, and client goals to create content that drives measurable results across the funnel. Identify opportunities to use proprietary research and data as competitive differentiators.
• Briefing + outlining content: Create detailed content briefs and outlines that set writers up for success, incorporating SEO/AEO requirements, audience insights, strategic messaging, and brand voice guidelines. Define content structure, key points, research requirements, and data needs. Collaborate with the data analyst to identify relevant statistics and insights. Ensure briefs provide clear direction while leaving room for creative execution.
• Writing: Write high-quality, conversion-focused content across formats including blog posts, research reports, case studies, website copy, and promotional assets. Translate complex SaaS concepts and data into clear, compelling narratives without relying on AI-generated first drafts. Adapt to each client's brand voice while maintaining a conversational, engaging tone. Incorporate research findings, data points, and customer insights to create content with a distinct point of view.
• Editing: Edit and refine content from freelance writers and team members to ensure quality, consistency, and alignment with client goals and brand standards. Strengthen narrative flow, clarify messaging, optimize for SEO/AEO, and fact-check data citations. Provide constructive feedback that helps writers improve while maintaining project timelines. Balance editorial precision with practical deadlines across 15-20 concurrent projects.
• Client communication + collaboration: Serve as a strategic contact for clients, leading kickoff calls, presenting strategic recommendations, and providing regular updates on campaign progress. Manage timelines for your deliverables, collaborate with designers and data analysts, and make sure content meets quality standards and deadlines. Proactively identify challenges, propose solutions, and drive projects forward with minimal oversight. Build strong client relationships through clear communication, strategic thinking, and reliable execution.