Marketing Content Manager

Boise, ID (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Lead editorial strategy and execution across blog, email, social, and web, steward brand voice, and drive digital marketing initiatives. Own content creation, performance analysis, and cross-functional collaboration with design and marketing to turn insights into measurable results.

Plan and manage content across multiple channels
Write and edit blog posts, case studies, and proposals
Track results in analytics and convert to recommendations

Job Description

Responsibilities

Editorial strategy and calendar: Plan and manage content across blog, email, social, and web, aligned to business development and brand priorities
Writing and editing: Blog posts, case studies, thought leadership, client proposals, presentation materials, and internal communications
Brand voice: Serve as a steward of The Car Park's tone across channels and ensure consistency in everything we publish
Digital marketing: Build and optimize landing pages and client websites, run email campaigns, and apply SEO best practices, including local SEO for our markets
Social media: Develop content calendars and posts that grow our industry presence
Reputation management: Draft thoughtful, on-brand responses to public reviews
Performance reporting: Track content and campaign results in Google Analytics and related tools, and turn the findings into recommendations
Creative collaboration: Partner with graphic designer on infographics, signage, flyers, brochures, and presentations, and contribute design support when the workload calls for it
And more

Requirements

Bachelor's degree in Marketing, Communications, Journalism, English, or related field
3–5 years of experience in content marketing, copywriting, or digital marketing
A portfolio demonstrating strong writing across multiple formats and channels
Proficiency with Google Analytics or similar analytics tools
Analytical and problem-solving skills, with the ability to connect content to business results
Self-motivated and adaptable; you learn new skills and tools quickly

Preferred

Hands-on experience in Adobe InDesign, Illustrator, or Photoshop, or tools like Canva or Figma
Experience with layout for print materials and signage
Familiarity with AI-assisted content tools and search trends
Experience in B2B, real estate, hospitality, or service industries

Benefits

18 days of Paid Time Off (PTO)
Paid Parental Leave
Volunteer Time Off (VTO)
Paid holidays
Bereavement
Medical, Dental, Vision
Flexible and health spending accounts
Short-term disability
Critical illness and accident benefits
Life insurance, tuition reimbursement

THE CAR PARK

We provide the opportunity to work with a genuinely awesome team of co-workers at a rapidly expanding privately held company with locations across the United States. We don’t think parking (or the workday) has to be drudgery. Where other people see blank spaces or long hours, we see possibilities. We are a company that has a deep professional commitment to providing our customers with superior service and our employees with ongoing professional growth and learning opportunities. We offer flexible schedules for both full and part-time employees with a generous benefits package for both. Let us provide a chance for you to put your outstanding skills to work.

Founded in 2004

Boise, Idaho, USA

243 employees (12 in marketing)

www.thecarpark.com