Marketing Content Lead

New York, USA (On-site)

$65K/yr – $72K/yrMid Level2+ years expInternship

Posted 3 months ago

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Job Summary

Drive platform adoption and content-led growth for luxury real estate professionals by turning complex tech into clear value propositions.

  • Own development of playbooks, decks, and collateral to drive agent adoption.
  • Must-have: 2–5 years in real estate marketing or prop-tech.
  • Standout: cross-brand, luxury-branding experience bridging tech and agent success.

Job Description

Responsibilities

  • Drive Platform Adoption: Act as a primary advocate for our technology platform, translating complex features into business growth by using high-impact value propositions that resonate with agents.
  • Content & Collateral Development: Create and curate a suite of marketing materials (playbooks, brochures, digital assets) that agents can use to position their value proposition to their clients.
  • Strategic Leadership Presentations: Develop sophisticated decks and presentation materials for market leaders to use when rolling out the platform to local offices and regions.
  • Business Growth Consulting: Consult with brand leadership to identify "marketing-to-growth" gaps and create strategic plans that tie platform usage directly to growth.
  • Brand Synergy: Liaise between centralized design teams and individual brand stakeholders to ensure all marketing materials maintain the prestige and standards of Coldwell Banker, Sotheby’s, and Corcoran.
  • Feedback Loop: Act as the "voice of the agent," gathering insights from the field to help refine future marketing features.
  • In this role, you won’t just be "doing marketing"—you will be the bridge between cutting-edge technology and agent success. You will develop the content, presentations, and value propositions that show our world-class agents exactly how to leverage our platform to scale their business, save time, and deliver exceptional client outcomes.

Requirements

  • 2-5 years of experience in real estate marketing or a high-growth prop-tech environment.
  • The 'Customer First' Skillset: You understand the intersection of luxury branding and modern technology. You know how to make a tech platform feel like a competitive advantage, not just another tool, that leads to customer success.
  • Master Communicator: You can command a room and are skilled at handling objections from high-performing sales professionals.
  • Design-Forward Thinking: While you don't need to be a full-time graphic designer, you are proficient in InDesign and have a sharp eye for layout, typography, and premium branding.
  • Project Management Pro: You can juggle the unique needs of three distinct brands (and their leadership teams) without missing a beat or a deadline.
  • Growth Mindset: You are obsessed with efficiency and believe that the right technology—marketed correctly—can revolutionize an agent’s career.

Preferred

  • Luxury branding experience
  • Experience handling multiple brands
  • Growth mindset with a data-driven approach

Benefits

  • Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.
Compass Real Estate - Peninsula logo

Compass Real Estate - Peninsula

Alexander Kent specializes in appraising, financing, remodeling, buying, and selling the finest homes and commercial properties in Burlingame, Hillsborough, San Mateo, Belmont, San Carlos, Redwood City, Atherton, Menlo Park, Woodside, Palo Alto, Portola Valley, Los Altos, and Los Altos Hills.Alex started as a real estate broker in 2005 and was awarded the CoStar "PowerBroker" for total transaction volume. Alex is rated "A+" with the Better Business Bureau, maintains a clean Live Scan, and even earned Secret Service Security Clearance to drive in the motorcade for the Vice President of the United States.Alex enjoys competitive pickleball, yacht racing, has run four marathons, and is a Co-Owner of S&S Cycle.COMPASS is one of the largest residential and commercial real estate brokerage firms in the world - 96 Markets, 400 Offices, 33,000 Agents.Let’s...Find Your Place.Symphonic orchestrates our deep expertise and relationship to deliver excellent Better Business Bureau "A+" rated results for you and your company!Symphonic's Managing Broker, Alexander Kent, just received the CoStar Power Broker Award for his top retail leasing volume in San Francisco and San Mateo Counties for 2019! Let's chat about your needs today! 650-793-0541

Founded in 2008
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