Responsibilities

• Build content strategies from the brief up. Turn brand positioning, message hierarchies, and audience research into content pillars, audience-by-journey-stage maps, and channel roles for each client.
• Own editorial planning. Build and manage content calendars across owned, earned, and social channels, balancing always-on content with campaign moments.
• Audit and diagnose. Conduct content audits, competitive content reviews, and gap analyses. Use them to create clear recommendations, not just inventories.
• Write and shape content. Draft and edit web, social, email, blog, and long-form content. Guide copywriters and designers on intent, audience, and format.
• Connect content to performance. Define KPIs for content programs, partner with Media and Analytics on measurement, and report what's working, what isn't, and what we're changing.
• Lead search and discoverability thinking. Apply SEO fundamentals and adapt to AI-driven search so clients' content gets found by both people and answer engines.
• Develop voice and governance. Create and maintain brand voice guidelines, messaging frameworks, and content governance models that client teams can actually use.
• Present and persuade. Present content strategies and results to clients with clarity and a point of view, including presentations to senior stakeholders.
• Use AI responsibly. Apply generative AI tools in research, ideation, drafting, and workflow within agency and client data policies, with human judgment applied to every output.

Requirements

• Approximately 4+ years of relevant experience in content strategy, content marketing, editorial, digital strategy, or a related field; agency experience preferred.
• A portfolio showing strategic thinking, not just finished pieces—including frameworks, plans, audits, and the results they drove.
• Excellent writing and editing skills across formats and voices.
• Experience with CMS platforms, social sentiment and listening platforms (such as Meltwater, Cision, or Sprout Social), and content/project management tools.
• Ability to manage multiple clients and deadlines without losing quality.
• Comfort translating research and data into clear, plain-language recommendations.
• A bachelor's degree in marketing, communications, journalism, or a related field, or equivalent professional experience.
• Specialized Skills: Content Tech & Analytics: Hands-on experience with CMS platforms, social listening tools, SEO software (e.g., Semrush, Ahrefs), and web analytics tools (e.g., Google Analytics, Looker).
• Specialized Skills: AI Tool Fluency: Experience using generative AI tools for research synthesis, ideation, content development, and workflow efficiency, with an understanding of responsible use, data privacy, and human review.
• Specialized Skills: Testing & Optimization: Familiarity with A/B testing methodologies, conversion rate optimization (CRO) principles, and customer journey mapping software.

Preferred

• Bilingual English/Spanish content experience.
• Familiarity with accessibility standards (WCAG) and plain-language principles.
• A sense of optimism that is only matched by your curiosity about the world around you.
• A sense of urgency in getting work completed and an ability to work under tight deadlines.
• A love of the advertising industry and a desire to create exceptional work that solves business issues.

Benefits

• 401k + employer match
• Medical, Dental, Vision
• Life and short-term disability (100% employer paid)
• Voluntary long-term disability
• 9 paid holidays
• PTO,9 paid holidays, Floating Holiday, Volunteering Day
• Education reimbursement
• Employee referral program
• Employee recognition program where points turn into money!