Responsibilities

• Under the supervision of the Sr. Manager, Content, assists in the creation of the organization’s content strategies that seek to engage, inspire, educate and entertain audiences, as well as for special projects, campaigns and major events.
• Under the direction of the Sr. Manager, Content, coordinates Digital Team projects (including timelines, plans, task prioritization and internal communication), both in the organization’s project management tracking system and internally.
• Proactively develops and implements creative and inclusive content to promote our diverse neighborhoods and communities, Cleveland’s visitor experience and unearth new conceptual directions.
• In collaboration with Sr. Manager, Content and Digital Platforms team, helps maintain website content via a content management system, ensuring content and imagery is updated, relevant and accurate. Assists with page construction, as needed.
• Is responsible for regularly monitoring key performance indicators (KPIs), such as engagement rate, views, session duration, etc., to analyze and subsequently optimize the effectiveness of metrics.
• Produces content that embodies the voice of the Cleveland brand and is in tone with its respective audiences, while maintaining the highest level of accuracy. Must meet stringent and often shifting deadlines.
• Assists in the management of a diverse editorial team of freelancers.
• In collaboration with the Sr. Manager, Content, maintains the content calendar.
• Researches and stays up to date on digital content marketing best practices, trends, innovation opportunities, competitor success and inclusive marketing strategies. Champions diversity and inclusivity in all content.
• Works with other members of the Content team to brainstorm new, innovative and creative content concepts across all platforms.

Requirements

• EXPERIENCE AND EDUCATION
• Minimum of 2-5 years of content marketing (or related) experience.
• TECHNICAL SKILLS
• Proficient in AP Style writing and editing.
• Proficient in data analysis using Google Analytics.
• Proficient technology application skills: Advanced MS Office
• Familiarity with social media platforms (Facebook, Instagram, TikTok, LinkedIn).
• Familiarity with Search Engine Optimization (SEO).
• Familiarity with content management systems, Kentico preferred.
• Familiarity with digital asset management systems.