Marketing & Content Development Manager, Grace Corner at Hay House, Inc. | USA | $70K/yr – $80K/yr

Hay House, Inc.

Marketing & Content Development Manager, Grace Corner

USA (Remote)

$70K/yr – $80K/yrManager4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end launch marketing for faith-based digital products across courses, studies and events.

End-to-end: ownership of launches across email, web, social and paid channels.
Content & messaging: collaborate with authors and publishers to craft launch messaging and assets.
Performance: analyze campaigns and optimize to lift engagement and new-customer acquisition.

Job Description

Own digital product launch marketing across faith-based offerings with a multi-channel push including online courses, Bible studies, events, and streaming experiences.

Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings.
Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels.
Partner with Christian authors to develop, pitch, and launch new digital products and experiences.
Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market.
Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials.
Ensure consistent brand messaging and customer experiences across all marketing channels and digital touch points.
Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success.

Hay House, Inc.

“The gateways to wisdom and knowledge are always open.” – Louise HayFounded in 1987 by pillar of the transformational self-help movement, Louise Hay, Hay House is a mission-driven publishing company dedicated to supporting positive change in the world by helping all people to grow in mind, body, and spirit through resources that empower, educate and inspire.As the largest publisher of self-help books and courses, Hay House produces books (print, electronic, and audio), card decks, calendars, streaming content, mobile apps, and more. From self-improvement to spirituality, health to business, metaphysics to memoir, diet to tarot, children’s books to crystals, we offer our audience a wide selection of practical and inspirational resources in a broad range of formats.We also offer online courses through Hay House Online Learning; live events around the world with our roster of visionary thought leaders through Hay House Live!; and intimate listening experiences with our top teachers through Hay House Podcasts and our Empower You Unlimited Audio.Our self-publishing division, Balboa Press, empowers independent authors to bring their own messages to the world.

Founded in 1984

Carlsbad, California, USA

348 employees (212 in marketing)

www.hayhouse.com