Marketing & Content Development Manager, Grace Corner at Bertelsmann-Jobs | Carlsbad, NM | $70K/yr – $80K/yr

Marketing & Content Development Manager, Grace Corner

Carlsbad, NM (Remote)

$70K/yr – $80K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and coordinate Grace Corner's digital product launch marketing with cross‑channel execution, author partnerships, and publisher collaboration to drive launches and brand consistency.

Own end‑to‑end launch marketing across email, web, social, and paid channels
Partner with Christian authors and Penguin Random House to shepherd new products from concept to market
Analyze performance and optimize campaigns for engagement and acquisition

Job Description

Responsibilities

Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings.
Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels.
Partner with Christian authors to develop, pitch, and launch new digital products and experiences.
Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market.
Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials.
Ensure consistent brand messaging and customer experiences across all marketing channels and digital touchpoints.
Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success.

Requirements

4–5 years of experience in digital marketing, product marketing, content marketing, or a related discipline
Experience planning and executing digital product launches, including online courses, virtual events, educational programs, memberships, or other direct-to-consumer digital experiences.
Experience creating marketing content across multiple digital channels, including email, web, landing pages, and social media.
Bachelor’s degree in Marketing, Communications, Journalism or equivalent professional experience

Preferred

Familiarity with Christian publishing, Christian ministry, faith-based organizations, or theological education is strongly preferred.
Experience leveraging AI tools to enhance marketing strategy, content development, and productivity while maintaining an authentic brand voice.