Responsibilities

• Collaborate with the Marketing Manager to plan and implement comprehensive marketing strategies and campaigns, focusing on traditional and digital platforms, including evaluation and reporting.
• Develop and curate engaging content for various platforms such as social media, blogs, emails, newsletters, and other marketing channels to foster audience interaction and enhance brand presence.
• Capture and create dynamic multimedia content to support campaign objectives across all digital platforms. This includes video production and real-time content creation coverage.
• Act as the spokesperson for Gulf Coast Blood, presenting consistent and professional image content across all marketing channels.
• Engage with online communities and respond to followers to build relationships, foster brand loyalty, and enhance user engagement.
• Stay updated with the latest trends in content creation, social media tools, and applications to leverage new opportunities in digital marketing.
• Implement best practices and utilize analytics tools to measure content effectiveness and refine marketing strategies.
• Uphold and promote the integrity of Gulf Coast Blood's brand across all content and marketing efforts, ensuring a consistent and impactful brand message.
• Create compelling graphics and visual content to complement textual content and enhance the visual appeal of marketing materials.
• Oversee content-related projects from conception to delivery, ensuring they align with strategic goals and are delivered on schedule.

Requirements

• Bachelor's degree from an accredited four-year college or university in marketing, communication, public relations or a related field; and a minimum of two years related experience.
• Valid Texas Driver's License and acceptable driving record. Must have reliable transportation to transport self to various donor and group sites.
• Computer Literate: Desktop Publishing, Microsoft Office, including Word, Excel, PowerPoint, Outlook
• Must be able to work irregular hours and days as needed, including some nights and weekends.
• Interpersonal, written and verbal communication skills.
• Attention to detail, accuracy.
• Ability to manage multiple projects and prioritize own work.

Preferred

Benefits

• Career advancement opportunities.
• Competitive compensation and benefits package.
• Engaging and exciting opportunity to SAVE LIVES.
• Free Texas Medical Center Parking