Responsibilities

• Content planning and strategy: Develop and maintain a content calendar, brainstorm content ideas, and align content strategy with overall marketing goals.
• Content creation and editing: Write, edit, proofread and create content for various digital platforms including copy writing, creating articles, curating videos, and managing imagery.
• Collaboration with teams: Work closely with graphic designers, videographers, internal teams, and subject matter experts to gather information and ensure content accuracy.
• Content distribution: Manage the publishing of content across relevant platforms and channels.
• Quality control: Review content for consistency with brand guidelines, accuracy, naming conventions and adherence to SEO best practices.
• Performance analysis: Track key content metrics like website traffic, social media engagement, and conversion rates to identify areas for improvement.
• Content optimization: Analyze data to refine content strategy and optimize existing content for better engagement.

Requirements

• Bachelor’s degree in marketing, public relations, digital communication, journalism, or a similar field.
• 2-3 years’ experience in a similar role.
• Photography experience is preferred.
• Video editing experience preferred.
• CMS experience is preferred.
• Knowledge of the equine industry is preferred but not required.
• Knowledge of SEO principles.
• Strong copywriting & editing skills.