Responsibilities

• Content Creation & Brand Storytelling
• - Create compelling B2B marketing content that communicates Wellfit’s value to providers, partners, payors, and other business decision-makers
• - Write and publish monthly blog content focused on topics such as dental office growth, patient financing, payment solutions, membership plans, provider education, and industry trends
• - Develop copy for sales collateral, brochures, flyers, trade show materials, website pages, emails, and social posts
• - Help translate complex product and fintech concepts into clear, engaging, and marketable messaging
• - Bring creative ideas forward that help Wellfit sound sharper, more modern, and more memorable
• Social Media Ownership
• - Own and manage Wellfit’s presence across platforms such as LinkedIn, Facebook, Instagram, and YouTube
• - Create and schedule social media content that supports brand awareness, product education, event promotion, and customer engagement
• - Develop hooks, captions, visuals, and short-form content that catch attention while staying aligned with Wellfit’s professional B2B audience

Requirements

• 2+ years of experience in marketing, content creation, social media, brand marketing, communications, or a related role
• Experience creating B2B marketing content, ideally for healthcare, fintech, payments, SaaS, dental, or another business-focused industry
• Strong writing skills with the ability to create blogs, social posts, product copy, collateral, and customer-facing messaging
• A creative portfolio that may include blogs, social media posts, short-form content, collateral, campaigns, videos, or other marketing assets
• Comfort using AI tools to accelerate content creation, editing, design, research, and marketing execution
• Strong understanding of social media platforms, especially LinkedIn, and how to create content for a business audience
• Ability to balance creativity with professionalism, brand consistency, and business outcomes
• Strong organizational skills and the ability to manage collateral, vendors, timelines, files, and marketing inventory
• Ability to work independently, take ownership, and move projects forward without heavy hand-holding
• A sharp eye for messaging, design, tone, and audience fit

Preferred

• Experience in healthcare, dental, fintech, payments, lending, SaaS, or B2B technology
• Experience with SEO, blog strategy, metadata, website content management, or CMS tools
• Experience creating or managing LinkedIn content for a company or executive brand
• Experience with Canva, Adobe Creative Suite, Figma, Camtasia, video editing tools, or similar platforms
• Experience supporting trade shows, conferences, event logistics, or printed collateral
• Experience creating product demo scripts, short videos, voiceover content, or customer education materials
• A personal or professional social media presence that demonstrates strong content instincts, engagement, creativity, or storytelling ability

Benefits

• Comprehensive Benefits: Full medical, dental, vision, generous PTO, bonus eligibility, and 401(k) matching