Responsibilities

• Multicultural Creative Leadership
• Serve as Hispanic Market creative lead on assigned initiatives, driving in-culture creative across LOB touchpoints
• Lead Hispanic ATL campaign strategy and creative direction across TV, OLV, OTT, radio, and audio
• Oversee BTL executions across digital, OOH, and print to keep look, tone, and feel consistent across channels
• Partner with the Hispanic Marketing org and in-culture agencies on the development, production, and execution of acquisition and brand advertising
• Own Hispanic OEM partner relationships where applicable, such as Apple and Samsung
• Drive alignment with LOB leads, agency partners, and cross-functional teams
• Present creative work and rationale to senior leadership
• Project & Creative Partner Management
• Own assigned projects end to end, from intake and resourcing through kickoff, timelines, reviews, approvals, and final delivery

Requirements

• Bilingual English/Spanish, with native or fluent Spanish strongly preferred
• 4+ years advertising or marketing communications experience in consumer products, with wireless or consumer tech preferred, or equivalent agency account-management experience
• 4+ years of broadcast experience, plus solid print and digital experience
• Hands-on ad trafficking or creative operations experience, delivering finished assets across broadcast and digital endpoints
• Experience presenting creative to senior leadership
• Comfort managing multiple projects and deadlines in a fast-moving, evolving environment

Preferred

• Experience inside in-house creative or production studio workflows, such as T-Studios
• Familiarity with Workfront, Airtable, and Teams
• Familiarity with ad trafficking platforms such as Extreme Reach, Innovid, Adstream, or Mediaocean
• Digital testing and optimization experience, and experience using consumer research

Benefits

• We offer the opportunity to participate in health, dental, and vision insurance, along with a 401k.