Marketing Consultant, Life Insurance

Springfield, MA (Unknown)

$100K/yr – $131K/yrMid LevelFull time

Posted 2 days ago

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Job Summary

Own and drive omni-channel life product campaigns from content creation through stakeholder alignment, ensuring accurate messaging and compliant, accessible assets across print, video, social, and web. Partner with marketing, sales enablement, and operations to manage launches and content inventory.

  • Lead cross-functional collaboration with creative, media, sales, and project management
  • Develop life initiative content and launch materials
  • Ensure materials are current, compliant, and accessible across channels

Job Description

Responsibilities

  • Partner with integrated marketing groups including creative, media, sales and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our life products.
  • Develop key content and materials, focusing on life initiatives. Product launches and promotion, and sales enablement materials will make up the body of work.
  • Interact with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.
  • Engage product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.
  • Inventory and monitor content across products and campaigns to ensure it is always up-to-date and easy to access across multiple mediums including print, video, social, and web properties. Collaborate with marketing operations to ensure proper placement, tagging and inventory of content within our technology solutions.

Requirements

  • High School Diploma
  • 4+ years marketing, product marketing, field marketing, sales enablement, wholesaler support, or distribution support with 2+ years of life insurance industry experience

Preferred

  • Bachelor's Degree
  • 5+ Years of experience Financial Services Marketing Products including Life insurance to advisors and consumers
  • Proven written communication skills, with demonstrated creative content development
  • Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook
  • Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
  • Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
  • Omni-channel marketing campaign development for B2B and B2C audiences

Benefits

  • Paid Time Off
  • Health & Well-Being
  • Financial Well-Being
  • Taking Care
  • Giving Back
  • Commuter Benefits
MassMutual logo

MassMutual

3.8 Glassdoor

Living mutual has always been at the core of our human existence, and it's the principle that's guided us since our founding in 1851. It's not a concept we invented, but one we champion for the simple reason that people take it for granted today.While the world would have us strive for independence, the truth is when we depend on one another, we aren't just more secure - life is happier and more fulfilling. So as we celebrate our new identity, we're reminding everyone that who we are stays the same. Learn more at: www.MassMutual.comDisclosures about MassMutual’s LinkedIn Company Page and other social media sites are located at: https://www.massmutual.com/social-media-guidelines. CRN201905-212768

Springfield, Massachusetts, USA
12K employees (441 in marketing)
73% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
985.8K
Monthly Google Ads Budget
$353K
Traffic Source Mix
Search
26%
Direct
65.5%
Referral
6.7%
Social
0.7%
Paid
1%

Headcount Trend

Current headcount: ~12.5K

Marketing Team

Marketing Team Size
343 (3% of company)
Median Career Experience
17 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
2

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