Marketing Consultant

Sacramento, CA (On-site)

$36K/yr – $60K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own the full-cycle local advertising business, from new client acquisition to multi-channel campaign delivery and ongoing relationship management.

Growth & New Business: Build pipeline, close deals, and sustain long-term partnerships.
Strategy & Campaign Orchestration: Translate client goals into multi-platform campaigns across radio, streaming, digital, social, CTV, events, and sponsorships.

Job Description

Responsibilities

Develop and grow new business through networking, referrals, prospecting, community involvement, and strategic outreach.
Build lasting relationships with local business owners and key decision-makers.
Discover client goals, challenges, target audiences, and competitive landscape to develop customized marketing strategies.
Present integrated advertising solutions utilizing Lazer Media's full portfolio of products and services.
Recommend marketing campaigns that may include radio advertising, streaming audio, digital display, social media advertising, search marketing, websites, connected TV (CTV), video advertising, events, and sponsorships.
Negotiate and close new business while maintaining long-term client partnerships.
Manage an active sales pipeline and consistently meet or exceed monthly revenue goals.
Collaborate with creative, digital, programming, and campaign fulfillment teams to ensure successful execution of client campaigns.
Maintain accurate CRM records, forecasts, proposals, and sales activity.
Continue developing expertise in advertising, marketing, consumer trends, and emerging media solutions.

Requirements

Excellent communication, presentation, and negotiation skills.
Strong organizational and time-management abilities.
Valid driver's license with reliable transportation.
Ability to work independently while collaborating with a team.
Basic proficiency with Microsoft Office and CRM software.

Preferred

Outside sales, media, advertising, marketing, or digital sales experience.
Experience prospecting and developing new business.
Bilingual (English/Spanish) is a plus but not required.

Benefits

Medical, Dental & Vision Insurance
401(k)
Paid Time Off
Paid Vacation and Sick Time
Paid Holidays
Professional Development & Sales Training
Career Advancement Opportunities

Lazer Media

Lazer Media, a certified minority-owned company, owns and operates 47 radio stations in 20 of the fastest-growing Hispanic markets in California and Nevada. Lazer Media does this through a network of stations that uses their unique multi-market platform to provide consistency of product while remaining customized to the taste and lifestyles of the audiences in each of their markets, in addition to providing a full portfolio of advanced digital marketing services to its advertisers.Lazer Media’s 5 custom audio formats feature the most popular artists of today and superstars from throughout the history of Latin music in an environment that speaks directly to the culture of the listeners, whether they’re ambi-cultural, gen-xers, or multi-generational families.Lazer Media’s talented teams of radio personalities connect with their audiences, building relationships on-air, online, and in person. Lazer Media can and will create individual marketing campaigns and events to benefit both the consumer and advertisers.What sets Lazer Media apart from other companies for more than 30 years is the unwavering commitment and roots of ownership for serving the communities where they both work and live.Lazer Media has donated millions of dollars throughout the years to the Children’s Miracle Network Hospitals; and provided relief efforts for the Sonoma, Ventura County and other state wildfires. Lazer Media has personally delivered building materials to the devastated cities in the Mexico earthquake; and created, produced, and supported local cultural events and festivals throughout their radio footprint in the Golden State and Reno Nevada.Lazer Media is community-delivered. Lazer Media does much more than entertain their listeners; Lazer Media invests in them.

Founded in 1991

96 employees (34 in marketing)

lazermedia.com