Responsibilities

• Develop and execute integrated marketing plans that support business objectives, product strategies and commercialization efforts.
• Partner with product groups, commercial teams and subject matter experts to identify opportunities and create marketing programs that drive customer engagement and business growth.
• Create compelling messaging and content that clearly communicates the value of Caterpillar products, services and technology solutions.
• Support product launches, customer campaigns, dealer communications, events and strategic marketing initiatives.
• Coordinate the development of marketing assets across digital, print, video and event channels.
• Conduct market and competitive research to identify customer insights, emerging trends and opportunities for differentiation.
• Monitor campaign performance and marketing effectiveness, providing recommendations for continuous improvement.
• Manage project timelines, budgets and stakeholder expectations while ensuring high-quality execution.
• Collaborate with internal partners and external agencies to deliver consistent, customer-focused marketing experiences.
• Champion Caterpillar's brand while helping customers understand how our solutions improve safety, productivity and operational performance.

Requirements

• Experience in marketing, communications, product marketing or related disciplines.
• Experience supporting industrial, mining, technology or B2B businesses.
• Experience developing integrated campaigns, customer-facing content and go-to-market initiatives.
• Familiarity with digital marketing, event marketing and marketing performance measurement.
• Ability to work effectively in a highly collaborative, global environment.
• Up to 10-15% travel may be required.

Preferred

• Customer Focus: Leverage customer insights and feedback to develop relevant marketing activities, communications, and solutions that deliver value and strengthen customer engagement.
• Collaborating: Build productive relationships and collaborate effectively across functions, geographies, and organizational levels to achieve shared business objectives.
• Creativity: Develop innovative marketing programs, campaigns, and solutions that engage customers while supporting business priorities and growth initiatives.
• Effective Communications: Communicate complex concepts clearly through compelling written and verbal messaging that effectively conveys customer and business value.
• Relationship Management: Establish and maintain strong relationships with internal stakeholders, customers, and external partners to support successful marketing initiatives.
• Strategic Thinking: Apply business acumen and market awareness to develop and execute marketing strategies aligned with organizational objectives and long-term growth.
• Vendor/Supplier Management: Partner with external agencies, suppliers, and service providers to ensure quality deliverables, effective communication, and alignment with marketing goals.
• Promotion and Marketing Communications: Develop and execute integrated marketing communications across multiple channels while using data and performance metrics to optimize results and improve future initiatives.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*