Marketing & Community Growth Manager

Responsibilities

• Grow Store Traffic & Sales: Lead local campaigns, promotions, and referral programs that bring new customers through our doors.
• Increase PupPass Memberships: Create strategies to attract, convert, and retain paying members.
• Run Email & Text Campaigns: Develop and execute targeted email and SMS campaigns to promote offers, events, memberships, and repeat visits. Track engagement and sales results.
• Build Local Partnerships: Connect with apartments, veterinarians, groomers, schools, businesses, and community organizations.
• Create Events & Experiences: Organize dog-friendly events, in-store promotions, and community activities that attract customers.
• Drive Birthday Party Bookings: Promote our dog birthday parties through local outreach and partnerships.
• Build Local Awareness: Work with influencers, community groups, and social media to generate excitement around Puptqe.
• Develop Scalable Campaigns: Test marketing ideas that can be replicated across future franchise locations.
• Own the Results: Track customer growth, memberships, partnerships, events, email and text campaign performance, and sales. Report progress weekly.

Requirements

• Experience in local marketing, sales, business development, or community outreach.
• Experience creating and executing email and SMS marketing campaigns.
• Natural leadership qualities with the confidence to take initiative and make decisions.
• Outgoing, creative, and comfortable approaching new people.
• Self-motivated, organized, and able to work independently.
• Passionate about dogs, people, and creating memorable experiences.
• Results-driven with strong follow-through and accountability.
• Willing to challenge traditional marketing and try new ideas.
• We value leadership, attitude, creativity, ownership, and results over impressive titles or resumes.

Benefits

• Paid time off