Responsibilities

• Design and implement comprehensive multichannel marketing campaigns across digital platforms including social media, email, search engines, and print advertising to maximize audience reach and engagement.
• Manage social media marketing efforts by creating compelling content, scheduling posts, analyzing performance metrics, and engaging with followers to build a vibrant online community.
• Optimize website content using SEO best practices to improve search engine rankings and increase organic traffic; maintain and update WordPress sites with relevant content.
• Develop targeted advertising sales strategies utilizing Facebook Advertising, Google AdWords, and other digital advertising tools to attract new audiences and generate leads.
• Utilize marketing automation tools to streamline campaign workflows, nurture leads through email marketing sequences, and analyze campaign performance with Google Analytics and other analytics platforms.
• Conduct research on market trends, competitors, and audience preferences to inform strategic decision-making and content development.
• Collaborate with product management teams to align marketing initiatives with organizational goals; assist in budgeting for campaigns while tracking ROI.
• Create engaging copy for various channels including blogs, newsletters, advertisements, and social media posts that effectively communicate our value proposition.
• Monitor performance marketing metrics to refine strategies continuously; prepare reports highlighting key insights for stakeholders.
• Community outreach and referral growth

Requirements

• Proven experience in digital marketing roles with a focus on social media marketing, content marketing, or performance marketing.
• Strong knowledge of SEO techniques, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation; familiarity with HTML and WordPress for website management.
• Excellent research skills combined with the ability to craft compelling copy tailored to target audiences.
• Experience in B2B (business-to-business) marketing environments is highly desirable.
• Ability to manage multiple projects simultaneously while maintaining attention to detail; strong organizational skills are essential.
• Knowledge of e-commerce platforms and print advertising strategies will be considered a plus.
• Effective communication skills coupled with a proactive attitude toward learning new tools and techniques.

Preferred

• Experience in B2B (business-to-business) marketing environments is highly desirable.
• Knowledge of e-commerce platforms and print advertising strategies will be considered a plus.

Benefits

• Benefits: * 401(k)
• Work Location: In person