Marketing and Community Engagement Specialist

Responsibilities

• Lead the implementation of internal communication strategies within the unit, ensuring seamless coordination and follow-up across all co-worker areas and channels.
• Collaborate closely with the Local Marketing Manager and Service (Corporate) Office to contribute to the development and execution of a comprehensive local marketing and communication plan across the market, integrating national and local strategies.
• Utilize market research, including SWOT and Market analysis, for informed business and customer engagement planning.
• Collaborate with cross-functional partners to execute unit-specific marketing and communication plans using insights from PMA analysis, consumer data, income levels, and infrastructure.
• Drive recruitment and activation of loyalty club members, such as IKEA Family, focusing on increasing awareness, recruitment, and identification rates.
• Ensure all local communication channels adhere to marketing communication guidelines and stay updated.
• Plan, coordinate, and promote customer and community events to enhance visitation, loyalty, engagement, and create an enjoyable in-store experience.
• Analyze and communicate key performance indicators (KPIs), along with actionable insights, pertaining to loyalty, visitation, and market trends with relevant stakeholders.
• Assume responsibility for allocating and managing local store activities and community budgets, ensuring optimal utilization for maximum impact.

Requirements

• 5 years of related experience.
• Good communication skills (verbal and written).
• Strong organizational and prioritization skills.
• Self-reliant, motivated, and a team player.
• Travel is required for this role. Less than 5-25% (1 day per week on average).

Benefits

• Generous paid time off, holiday and sick time
• WiselyPay – get earned wages up to two days early
• Paid parental leave (up to 16 weeks)
• KinderCare tuition discount
• Retirement and bonus plans
• Co-worker discount, meal deal, and referral bonus
• Pet insurance program
• Education assistance and learning programs
• Safety shoe reimbursement
• 24/7 telehealth visits