Responsibilities

• Leads the communication and marketing initiatives of the organization, including the effective use and deployment of promotional materials, e-mail campaigns, newsletters, social media, and website.
• Leads the development, design, and management of the marketing strategy to promote development initiatives, events, resources, projects, and successes.
• Responsible for growing and successfully deploying the community and organizational brand through all external messaging and platforms.
• Coordinates with partners on workforce development strategies.
• Develops and manages an annual series of special events and business programming in support of MEDCO investor needs and MEDCO outcomes.
• Works with the President to identify, develop, and launch new programs that align with and drive organizational strategy.
• Passionate ambassador of MEDCO and the Marion community
• Strong networking skills
• Grow awareness of MEDCO to potential new investors
• Promote the value of the organization to current investors
• Lead the scheduling, planning, and execution of the annual calendar of events
• Be active and engaged in the community
• Ability to handle confidential information with professionalism and discretion
• Develop and implement an annual marketing budget
• Develop unique and consistent content creation through regular storytelling and promoting the great things happening in Marion.
• Create fresh and new materials portraying the sizzle in Marion for community and business development
• Publish an annual report that connects outcomes to MEDCO’s measurables
• Revamp and update the MEDCO website.
• Push stories on Behind the MEDCO Board Room on LinkedIn
• Organize Development Bus Tour and Breakfast Briefing marketing events
• - Develop a library of quotes from business executives who had positive experiences in Marion
• - Collaborate with the Marion Chamber of Commerce Business Connections publication
• - Partner with the City of Marion for Marion Messenger articles
• - Produce annual sponsorship plan and calendar
• - Develop Message Board Scrolling Content Plan
• - Generate Marion-based company stories for social media and newsletter Eblasts
• - Produce a Business Voice Call leave behind sheet
• - Create an HR Voice Call leave behind sheet
• - Start Outlining Possible Plan for Newcomers Group – Similar to Distinctively Dubuque
• - Submit for awards through various platforms to drive attention to Marion through IEDC, MAEDC, and PDI.
• - Cultivate our talent pipeline
• - Scale Marion Student Built House with industry
• - Introduce students to trade industries to establish career path opportunities
• - Continue to strengthen the healthcare partnership with Mercy Hospital.
• - Support Venture Academics by connecting teachers and students with projects as needed
• - Extend programming to the potential workforce in smaller surrounding communities
• - Alburnett, Springville, Central City, Anamosa
• - Lead and grow the HR Roundtable group
• - Continue to expand the Human Resources Voice Call program
• - Workforce/skill requirements of large employers for Community College programs to develop a talent pipeline
• - Kirkwood CC – CR
• - Hawkeye CC – Waterloo
• - Muscatine CC - Muscatine
• - Northeast Iowa CC – Calmar/Peosta
• - Clinton CC – Clinton
• - Marshalltown CC – Marshalltown
• - Workforce/skill requirements of large employers for college programs to develop a talent pipeline
• - Coe College and Mt Mercy University – Cedar Rapids
• - Cornell College – Mt Vernon
• - Promote internships, job shadowing, and apprenticeship opportunities