Responsibilities

• Partner with sales and leadership to develop marketing strategies that align with business goals and communication needs.
• Conduct market research and competitive analysis to inform strategic marketing decisions.
• Oversee the creation, execution, and optimization of integrated marketing campaigns across multiple channels (social media, online advertising, print, email, etc.), ensuring alignment with brand messaging, marketing objectives, and business goals.
• Lead the creation and execution of multimedia content (photos, videos, presentations) to support marketing initiatives and enhance brand storytelling.
• Write, edit, and distribute external communications, including press releases, thought leadership pieces, and public relations materials.
• Represent the company at trade shows, industry events, and community fairs, ensuring brand alignment with strategic marketing objectives.
• Monitor and analyze campaign performance metrics to measure ROI, optimize strategies, and drive continuous improvement.
• Develop and manage the company’s social media strategy and reputation, ensuring alignment with broader business goals.
• Optimize SEO/SEM initiatives to improve online visibility and generate leads.
• Proofread and copyedit content for accuracy, consistency, and alignment with brand voice.
• Secure leadership approval of editorial calendars and key content before publishing.
• Develop and implement internal communication strategies to enhance employee engagement, alignment, and morale, including overseeing internal newsletters and announcements.
• Manage marketing projects to ensure timely execution, budget adherence, and measurable results, acting as a liaison with vendors to ensure alignment with brand strategy.