Marketing Communications Strat

Responsibilities

• The Marketing Communications Strategist (MCS) is responsible for developing and executing data-driven marketing and communications strategies that meet the organizations goals, create opportunities for Community to maximize growth and retention across our commercial LOBs, entrench our position as an industry leader, and help our brand become synonymous with high-quality healthcare.
• Leveraging in-depth research and analysis, the MCS sets objectives that align Communitys marketing and communication efforts with our overall business goals, ensuring all activities are consistent and reflect our strategic vision.
• The MCS develops and optimizes complex, enterprise-wide marketing and communication campaigns, and is responsible for developing multi-layered implementation strategies and project plans.
• They develop robust campaign tracking infrastructures, monitor KPIs, and create actionable performance reports for senior leadership.
• The MCS helps ensure success for current/potential members in our commercial LOBs, in addition to internal initiatives and campaigns for business units across the organization.
• The MCS leverages market research and past campaign performance to inform new product launches, campaigns, plans, and strategies.
• The MCS also plays a significant role in our yearly strategic planning effort, helping to define goals and objectives, determining KPIs and an overall reporting strategy, tailoring marketing and communication approaches to suit desired outcomes, and leading the CRM integration for clear tracking and reporting.

Requirements

• Education/Specialized Training/Licensure: Bachelors Degree in Marketing, Integrated Marketing, Marketing and Communications or related degree
• Work Experience (Years and Area): 7 years of directly related experience
• Software Proficiencies: Must be computer literate with strong Microsoft Word, Excel, PowerPoint & Outlook acumen
• Preferred: Project management experience is a plus

Preferred

• Preferred: Project management experience is a plus