Responsibilities:

• Performance Analytics: Monitor and report on marketing performance metrics across digital channels on a regular cadence.
• Social Media: Track social media performance across platforms including reach, impressions, engagement rate, and follower growth.
• Email Analytics: Pull, compile, and analyze email data including open rates, click-through rates, unsubscribe rates, and list growth.
• Web Analytics: Monitor website traffic and user behavior using Google Analytics, including sessions, page views, bounce rate, and conversion tracking.
• CRM Segmentation: Support audience segmentation within the CRM to enable personalized communications and maintain clean contact data for accurate targeting.
• Dashboards & Reporting: Maintain organized dashboards and reporting templates for consistent data collection over time.
• Insights & Recommendations: Identify trends, anomalies, and opportunities and present findings to marketing and leadership in a clear format.
• Benchmarks & Goals: Assist in developing benchmarks and goals for key metrics aligned with marketing objectives.
• A/B Testing Support: Support testing efforts by tracking results and summarizing outcomes.
• Cross-Functional Collaboration: Connect reporting insights to content, campaigns, and communications planning.
• In-House Capabilities: Assist with developing in-house marketing capabilities and documentation to transition functions over time.
• Other Tasks: Assist with other marketing and communications tasks as needed.