Marketing and Communications Specialist

Minneapolis, MN (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 7 days ago

Job Summary

Own the division's external communications and media relations, shaping messaging and storytelling to advance priorities across CFANS and UMN channels, while tracking impact and coordinating with partners.

Own external comms strategy and media opportunities
Lead storytelling across print and digital channels
Align with CFANS and UMN priorities and measure impact

Job Description

Responsibilities

Create, orchestrate, and execute external communications strategy to advance division priorities. Oversee all incoming and outgoing media opportunities. Drive promotion strategy and execution.
Serve as consultative communications partner within the Division of Applied Economics and Agricultural Education, Communication and Marketing. Advise division members on internal and external communications efforts for events and programs.
Create and refine key message architecture, and ensure message alignment.
Link media approach to broader CFANS and UMN strategies and priorities. Coordinate with broader CFANS and UMN partners to formulate an overall visibility approach to demonstrate the impact of our work to Greater Minnesota.
Develop familiarity with the teaching, research, and outreach programs of the division as a whole as well as individual faculty and centers in an effort to discover stories to promote across communications channels.
Create and champion new, innovative channels and approaches to effectively reach and influence key stakeholders.
Collaborate with CFANS communications teammates to determine story positioning and messaging.
Track and report communication metrics as appropriate
Serve as writer and editor for external communications vehicles across print and digital channels.
Lead science storytelling and communications efforts to create understanding and underscore the impact our research and teaching has across stakeholder groups.

Requirements

Bachelor’s Degree in communications, marketing, public relations, or closely related field, and at least four (4) years of professional experience related to this position
Experience with understanding of marketing, branding and communications principles, managing the creative services process, project management and excellent attention to detail.
Demonstrated experience with marketing, branding or communications practices
Strong written, digital and web communications skills
Experience with digital platforms, including Drupal, Salesforce and/or related platform
Demonstrated experience with Google Office Suite and/or Microsoft Office Suite
Experience writing and editing scientific research stories
Ability to work independently while adhering to deadlines

Preferred

Familiarity working within academic environments
Familiarity with food, agricultural and natural resource sciences sectors

University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007

Minnesota, USA

28K employees (535 in marketing)

z.umn.edu/9gi