Marketing & Communications Specialist

Austin, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own messaging programs and collateral across product launches and management communications, driving cross functional alignment with management, business units, and sales.

  • Messaging and collateral: Develop and refine materials for web, print, and media channels.
  • Media & partnerships: Lead media decisions and coordinate with outside agencies to execute a strategy.
  • Measurement & impact: Design metrics to prove messaging effectiveness and quantify revenue from programs.

Job Description

Responsibilities

  • Plans, develops and implements messaging for promotion of product awareness, business plans and management communications.
  • Partners with management, business units, or sales to leverage message.
  • Develops, enhances or revises marketing collateral for web, print or other media channels.
  • Participates in media placement decisions.
  • May work with outside agencies to build and execute a media strategy.
  • May function as editor for formal business communications.
  • May design and implement measurements to analyze messaging program effectiveness and quantify revenue generated from executed programs.
  • Co-develops and supports the implementation of strategic MarCom programs to increase brand visibility, public relations, related business objectives and protects the corporate brand.
  • Supports MarCom with writing, reviewing and editing a variety of marketing materials including press releases, news pitches, blogs, social media posts, conferences and special events, and corporate communication materials.
  • Grows social media accounts for global TEL brand, including Facebook, Twitter, and LinkedIn by creating content and manages publishing and reporting analytics to TEL corporate.

Requirements

  • Bachelor's Degree with 2 years of related experience
  • or Master's Degree without experience
  • or Associate's Degree with 6 years of related experience
  • or 10 years of experience in lieu of degree
  • High school diploma or equivalent required
Tokyo Electron logo

Tokyo Electron

As a leading global company of innovative semiconductor production equipment, Tokyo Electron (TEL) engages in development, manufacturing, and sales in a wide range of product fields. All of TEL's semiconductor production equipment product lines maintain high market shares in their respective global segments. TEL provides outstanding products and services to customers through a global network in the U.S., Europe, and Asia.

Founded in 1963
Tokyo, Tokyo, JPN
6K employees (149 in marketing)

Traffic Signals

Monthly Visitors
136.8K
Traffic Source Mix
Search
44.7%
Direct
43.9%
Referral
8.3%
Social
1.8%
Paid
1.2%

Headcount Trend

Current headcount: ~6K

Marketing Team

Marketing Team Size
143 (2% of company)