Marketing & Communications Specialist

Williamsport, PA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own MARCOM planning and cross-functional product marketing execution that ties messaging to regulated-industry audiences and measurable business outcomes.

  • Own annual MARCOM planning and campaign measurement across cross-functional teams to drive awareness, engagement and revenue.
  • Shape market positioning and value propositions using research, analytics, and competitive insights for aviation/aerospace/defense or regulated industries.
  • Lead content creation and production workflows across digital, social, print, and internal channels to support product launches and campaigns.

Job Description

Responsibilities

  • Create, execute and measure annual MARCOM plans that support business growth and strategic objectives.
  • Lead integrated product marketing campaigns to drive awareness, engagement and revenue.
  • Use research, analytics and competitive insights to inform market positioning, messaging, and value propositions.
  • Develop compelling product content for digital, social, print and internal communication channels.
  • Manage creative development with internal teams and external partners, including collateral, videos and advertising assets.
  • Build and maintain repeatable processes, workflows and documentation to streamline content delivery.
  • Maintain accountability for all campaign timelines, budgets and stakeholder approvals.
  • Guide storyboarding, shot lists and production logistics for photo and video shoots.
  • Collaborate cross-functionally to ensure alignment and on-time project execution.
  • Support planning and execution of internal and external events including internal events and tours, trade shows and conferences.

Requirements

  • 3-5 years of experience developing, executing and measuring strategic MARCOM plans—preferably within highly regulated industries such as aviation, aerospace, defense, finance or healthcare.
  • Strong writing, editing and storytelling skills.
  • Proven project management experience with cross-functional teams.
  • Exceptional attention to detail and ability to thrive in a fast-paced environment.
  • High professionalism and strong communication skills across all levels of an organization.
  • Ability to manage ambiguity, adjust to changing priorities and solve problems independently.
  • Portfolio required (must be original work; AI-generated materials not accepted).
  • Proficiency in Microsoft Office and familiarity with third-party content management and MARCOM tools (e.g., Sprout, Hive, SharePoint, Bynder, Gather Content).
  • Bachelor’s degree in marketing, communications or related field, or equivalent combination of experience and education.
  • Up to 40% travel may be required.

Benefits

  • Flexible Work Schedules
  • Education Assistance
  • Career Development & Training Opportunities
  • Wellness Program (including Fitness Reimbursement)
  • Medical, Dental, Vision & 401(K) with Company Funding
  • Paid Parental Leave
  • Are you a Military Veteran?
Textron logo

Textron

3.6 Glassdoor

Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell, Cessna, Beechcraft, Pipistrel, Jacobsen, Kautex, Lycoming, E-Z-GO, and Textron Systems. For more information, visit: www.textron.com.

Founded in 1923
Providence, RI, US
26K employees (533 in marketing)
66% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
297.7K
Traffic Source Mix
Search
31.8%
Direct
56.3%
Referral
9.2%
Social
1.7%
Paid
0.8%

Headcount Trend

Current headcount: ~26.8K

Marketing Team

Marketing Team Size
86 (0% of company)
Median Career Experience
10.5 years
Median Tenure
9.5 years

Funding

Total Funding
$1B
Last Raise
$1B
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $1B

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