Marketing and Communications Specialist

McLean, VA (On-site)

$100K/yr – $120K/yrSenior Level8+ years expFull time

Posted 2 hrs ago

Job Summary

Own and execute audience-focused strategic communications for AI adoption, coordinating with design and delivery teams to translate research into messaging, exec briefings, and milestones.

  • Develop and distribute tailored communications and executive briefings
  • Track adoption metrics and ensure accessibility compliance

Job Description

Responsibilities

  • Partner with the disruption designer and instructional designer to translate user research, journey maps, and training content into audience-ready messaging and adoption campaigns
  • Plan, produce, and distribute tailored strategic communications, multimedia outreach materials, and executive briefings that build stakeholder trust and mitigate user resistance to new AI capabilities
  • Develop and maintain capability roadmap communications that explain new AI resources and mission application releases to operational and technical audiences
  • Support stakeholder mapping, journey mapping, and workforce persona development to identify audiences, adoption barriers, and messaging opportunities
  • Craft executive-ready briefing materials, talking points, and presentations for leadership audiences across government clients and mission domain stakeholders
  • Participate in co-creation workshops, sprint reviews, and other Agile feedback ceremonies to gather input and refine messaging each Program Increment
  • Track and report on communications reach and adoption metrics that feed into leadership dashboards
  • Ensure all communications and multimedia materials meet Section 508 / WCAG 2.1 AA accessibility standards and maintain a consistent voice across products and services
  • Collaborate closely with program management, change management, and technical delivery teams to keep messaging aligned with release milestones

Requirements

  • Ability to obtain and maintain a U.S. government Security Clearance
  • Bachelor's degree and 8+ years of total experience
  • 4+ years of experience in marketing, communications, strategic communications, or organizational change management
  • Local to the Washington, DC metro area and willing to travel on-site to client as needed
  • Demonstrated experience developing strategic communications, executive briefings, and multimedia outreach materials for technical or enterprise transformation initiatives
  • Excellent writing, editing, communication, and presentation skills, with the ability to translate technical AI and data concepts into clear, audience-appropriate messaging and effectively communicate and collaborate with diverse stakeholders
  • Experience with stakeholder mapping, journey mapping, and/or persona development methods
  • Experience working within an Agile delivery framework, including sprint reviews, Program Increment planning, and backlog ceremonies
  • Knowledge of and experience with Section 508 / accessibility requirements for communications and multimedia materials
  • Proficiency in tools like PowerPoint and Mural (or similar collaborative whiteboarding tools)

Preferred

  • Previous work experience in or with the federal government, ideally DoD/DHS
  • Experience supporting AI, data, or emerging technology adoption campaigns
  • Experience producing content for developer- or technical-audience platforms
  • Previous experience working in a consulting environment
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Steampunk, Inc.

Steampunk is anchored by a startup culture with a customer-centered delivery approach, we put our Federal government clients in the center of everything we design, develop, and deliver to drive high-quality mission impacts and user experiences at speed.

Salaries

Posted range

$100K/yr – $120K/yr

Taken straight from the job posting.

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Marketing and Communications Specialist

Steampunk, Inc. · McLean, VA · On-site