Responsibilities

• The Director of Marketing & Communications is responsible for leading Jefferson Center's integrated marketing, communications, brand, public relations, and strategic growth initiatives.
• Reporting to the Chief Growth & Strategy Officer, this leader serves as the organization’s Public Information Officer and is responsible for advancing Jefferson Center’s reputation, market presence, referral growth, community engagement, and strategic business development objectives.
• The Director develops and executes comprehensive communications and marketing strategies that strengthen brand awareness, increase community engagement, support client acquisition and retention, expand referral partnerships, elevate donor and stakeholder engagement, and position Jefferson Center as a leading provider of innovative behavioral health services.
• This role works collaboratively across all lines of business to support organizational growth, strategic priorities, advocacy efforts, and public awareness initiatives.
• Marketing, Brand & Strategic Growth: Develop and execute an integrated marketing, communications, and brand strategy aligned with Jefferson Center's strategic plan, growth objectives, and service expansion priorities.
• Lead market positioning efforts that enhance awareness, utilization, and adoption of Jefferson Center services across communities, referral sources, employers, payors, government agencies, and other stakeholders.
• Partner with organizational leadership to support business development initiatives, market expansion opportunities, new services, strategic partnerships, and revenue diversification efforts.
• Develop targeted marketing campaigns that drive client engagement, increase referrals, and support organizational growth goals.
• Monitor market trends, community needs, competitor activity, and emerging opportunities to inform strategic marketing and growth initiatives.
• Support the development of growth plans, service line expansion strategies, and community engagement initiatives designed to increase access and organizational impact.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, Public Affairs, or a related field required.
• Master's degree preferred.
• Minimum 8 years of progressive experience in marketing, communications, public relations, business development, stakeholder engagement, or related fields.
• Minimum 5 years of leadership and team management experience.
• Experience leading integrated marketing and communications strategies within healthcare, behavioral health, nonprofit, public sector, or highly regulated industries preferred.
• Demonstrated success supporting organizational growth, brand development, stakeholder engagement, client capture and conversion, and strategic initiatives.
• Strong strategic planning and business acumen with ability to drive change and results quickly.
• Exceptional written, verbal, and presentation communication skills.
• Expertise in media relations, public relations, crisis communications, digital marketing, brand management, and content strategy.
• Ability to analyze data and translate insights into actionable strategies.