Marketing and Communications Specialist, Small Business Development Center

Bethlehem, PA (On-site)

$56K/yr – $68K/yrMid Level3+ years expFull time

Posted 4 days ago

Job Summary

Own and execute Lehigh SBDC's marketing and communications, shaping collateral, digital presence, and storytelling to demonstrate impact and support growth. Lead digital channels, coordinate outreach, and translate program outcomes into compelling narratives for stakeholders, while aligning with the director on strategy and funding requirements.

  • Manage marketing collateral and campaigns
  • Produce impact stories and reporting-ready data
  • Drive website, email, and social engagement

Job Description

Responsibilities

  • Developing and producing all marketing collateral — digital, print, and social — that represents the Lehigh SBDC and its programs to clients, funders, and community partners
  • Managing digital platforms including the SBDC website, email campaigns, and social media channels to drive client recruitment and sustained engagement
  • Translating complex program performance data into compelling impact stories that fulfill state and federal stakeholder reporting requirements
  • Tracking, measuring, and documenting program outcomes to demonstrate the SBDC's regional economic impact to key stakeholders
  • Coordinating outreach initiatives and promotional campaigns that increase awareness of SBDC services across diverse small business communities
  • Working directly with the SBDC Director to align communications strategy with program goals, funding requirements, and growth priorities

Requirements

  • Bachelor's Degree in Business Administration, Economics, Entrepreneurship or related fields; Master's Degree preferred
  • Three to five years of work related experience
  • Proficiency managing digital platforms — CMS, email marketing tools, and social media — end to end
  • Strong writing skills with the ability to translate data and complex program outcomes into clear, engaging narratives
  • Experience supporting reporting or grant communications in an academic, nonprofit, or government-funded program environment
  • Comfort working independently in a small, mission-focused team where your contributions are directly visible

Benefits

  • Lehigh University offers a genuinely supportive environment for professional staff, including generous leave entitlements, study assistance, and retirement benefits that reflect the University's commitment to its people.
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Lehigh University

Lehigh is a premier residential research university, ranked in the top tier of national research universities each year. We are a coeducational, nondenominational, private university that offers a rigorous academic environment for undergraduate and graduate students from across the globe.Lehigh offers majors and programs in five colleges: the College of Arts and Sciences, the College of Business, the College of Health, the P.C. Rossin College of Engineering and Applied Science and the College of Education.More than 5,000 undergraduate and 2,000 graduate students call Lehigh home. Located in Pennsylvania’s scenic Lehigh Valley, the campus is in close proximity to both New York City and Philadelphia. Lehigh is comprised of 2,358 acres, making it one of the largest private universities in the country. Since 1865, generations of students have chosen Lehigh for their educational experience. They know Lehigh is a place where they can make strong personal connections with faculty, conduct research in diverse fields of study, thrive in a dynamic campus community, form lasting bonds with Lehigh alumni, and learn from their own life experiences.

Bethlehem, Pennsylvania, USA
4.5K employees

Salaries

Posted range

$56K/yr – $68K/yr

Taken straight from the job posting.

See all Lehigh University salaries

Marketing Team

Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$5M
Last Raise
$5M
Grant, 7 years ago

Funding History

  • Apr 2019
    Grant • $5M

Traffic Signals

Monthly Visitors
973.3K
Monthly Google Ads Budget
$615K
Traffic Source Mix
Search
27.8%
Direct
27%
Referral
4.5%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~4.5K

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