Marketing and Communications Specialist - Schaumubrg, IL - Flexible Hybrid Schedule

Schaumburg, IL (Hybrid)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel marketing planning and execution for ASA programs, driving strategy, messaging, and content while tracking performance and adjusting tactics for revenue and registrations.

  • Marketing Planning and Messaging: develop strategic plans, frameworks, calendars, and promotional materials for ASA programs.
  • Full Execution Ownership: manage strategy to delivery for assigned products across email, social, web, content, and ads.
  • Measurement and Optimization: monitor KPIs with GA/SEM, report results, and adjust campaigns to hit goals.

Job Description

Responsibilities
  • Assist with the creation of strategic marketing and communications plans to achieve ASA goals. Efforts include data analysis, marketing research reporting, SWOT analysis, competitive and environmental scans, messaging frameworks, creative briefs, communications calendars, etc.
  • Develop and create promotional materials and implement multichannel tactical elements, including email, direct mail, social media, copywriting, web publication, multimedia, content creation, advertising, etc. Ensure items are produced and deployed on time and on budget.
  • Fully manage the communication efforts (from strategy through execution) for specifically assigned products or programs within the ASA portfolio.
  • Identify, monitor, and report on key performance indicators for marketing campaigns to ensure achievement of desired results (e.g., sales revenue, registrations). Provide insights and report on campaign performance (e.g., email metrics, conversions) at appropriate frequency. Make recommendations for tactical adjustments to meet goals.
  • Maintain the holistic digital advertising strategy, including budget allocation, across all areas of the portfolio. Employ leading-edge approaches to place and report on digital advertising, including paid social, retargeting, SEO, AdWords, etc. Activate processes and workflow for maximum efficiency and utilize modern reporting tools to monitor and communicate campaign performance.
  • Use Google Analytics and Search Engine Marketing - including Adword campaigns and third-party digital advertising, email, and web analytics, to monitor and report on campaign performance and adjust campaigns as needed.
  • Stay current on modern marketing principles and practices and innovative marketing trends that can be incorporated into ASA campaigns to help marketing effectiveness and revenue.
  • Create, curate, and publish web content to support product lines and audience needs.
  • Assist the Marketing and Communications Manager with setting and monitoring communications budgets.

American Society of Anesthesiologists®

The American Society of Anesthesiologists (ASA) is a medical association that serves more than 53,000 members in the U.S. and around the world. We strive to be the world's premier medical society by offering superior educational opportunities and resources to our members, as well as a positive, empowering environment for our employees.With more than 175 talented, enthusiastic employees, our organization places tremendous value on the contributions, unique expertise, and vast knowledge that every individual brings to our table. Our Schaumburg, Illinois headquarters is home to a variety of member support, education, marketing, and operational functions, while colleagues in Washington D.C. fiercely advocate on behalf of patients, anesthesiologists and the specialty as a whole.Each of us is dedicated to our members and we strive to create an outstanding experience that helps them succeed. This commitment to excellence reaches far beyond our daily tasks—we set high expectations for ourselves, exhibit a strong work ethic and take pride in the results we achieve. Collectively, our desire to keep improving allows us to achieve great things as we seek feedback, pursue knowledge, and strategize to enhance our organization for the future.One tangible result of living these values is being named one of Chicago's Best & Brightest Companies to Work For® in addition to one of the Best and Brightest Companies to Work For in the Nation® for the last four years. ASA was also awarded the Health Champion designation for two consecutive years by the American Diabetes Association®.As we continually seek to strengthen the organization, we welcome individuals who are competent, innovative, motivated, and agile. If this sounds like you, please consider reaching out!

Founded in 1905
Schaumburg, Illinois, USA
382 employees (39 in marketing)

Traffic Signals

Monthly Visitors
491.5K
Monthly Google Ads Budget
$2K
Traffic Source Mix
Search
55.4%
Direct
36.8%
Referral
6%
Social
1.1%
Paid
0.6%

Headcount Trend

Current headcount: ~382

Marketing Team

Marketing Team Size
33 (9% of company)
Median Career Experience
13 years
Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
1