Responsibilities

• Develop and execute social media strategies that increase engagement, awareness, and lead generation across LinkedIn, YouTube, X (Twitter), Instagram, and emerging digital platforms.
• Build and manage a content calendar that integrates organic posts, paid media, video, and PR initiatives.
• Produce, edit, and optimize short-form and long-form video content for social and digital channels—product spotlights, customer stories, industry insights, and event highlights.
• Skilled with new and emerging video tools.
• Experience with AI-driven and generative video tools and emerging platforms like OpenAI’s Sora and Google Gemini Nano, to accelerate video creation and enhance storytelling.
• Deep understanding of platform-native video formats and algorithms for LinkedIn, YouTube Shorts, Instagram Reels, and TikTok to optimize reach and performance.
• Support public relations efforts, including media outreach, press releases, and thought leadership content.
• Plan and execute paid media campaigns (LinkedIn Ads, Google Ads, YouTube, Meta) to amplify key initiatives and product launches.
• Develop and maintain marketing collateral such as case studies, one-pagers, and product materials to support the sales team.
• Collaborate cross-functionally with Product and Sales to maintain consistent messaging and brand alignment.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in B2B marketing, communications, or digital content, ideally within technology, SaaS, or robotics.
• Proven ability to manage corporate social media channels, especially LinkedIn and YouTube.
• Experience with paid digital media—strategy, execution, and reporting across LinkedIn Ads, Meta Business Suite, and Google Ads.
• Demonstrated skill in video creation and editing, including experience with both traditional and AI-powered video platforms.
• Excellent writing and storytelling skills.
• Proficiency with marketing tools such as HubSpot, Canva, and Adobe Creative Suite.
• Experience with PR, media relations, or influencer collaboration is a plus.

Preferred

• Forward-thinking marketer who embraces emerging technologies.
• Creative, analytical, and highly organized communicator.
• Comfortable working cross-functionally in a fast-paced, growth-oriented tech environment.
• Passionate about robotics, AI, and the intersection of technology and human impact.
• Excited to experiment with AI tools and next-gen marketing technologies to elevate content and brand impact.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance