Marketing Communications Specialist

Malibu, CA (Unknown)

$27/hr – $30/hrEntry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Coordinate and drive integrated arts marketing across channels to grow attendance, deepen alumni engagement, and elevate Pepperdine's arts offerings through messaging, content, events, and data-driven optimization.

  • Plan, develop, and execute integrated marketing communications campaigns across email, print, web, and digital channels in support of the Center for the Arts, the Weisman Museum, and the Fine Arts Division.
  • Draft and refine messaging in collaboration with stakeholders, and build targeted email journeys using Marketing Cloud.
  • Coordinate the production and distribution of marketing materials, ensuring alignment with University brand standards and campaign goals.

Job Description

Coordinate and drive integrated arts marketing across channels to grow attendance, deepen alumni engagement, and elevate Pepperdine's arts offerings through messaging, content, events, and data-driven optimization.

  • Plan, develop, and execute integrated marketing communications campaigns across email, print, web, and digital channels in support of the Center for the Arts, the Weisman Museum, and the Fine Arts Division.
  • Draft and refine messaging in collaboration with stakeholders, and build targeted email journeys using Marketing Cloud.
  • Coordinate the production and distribution of marketing materials, ensuring alignment with University brand standards and campaign goals.
  • Maintain and update websites supporting CFA, the museum, and Fine Arts. Develop and publish content including event pages, calendar listings, alumni features, lifelong learning content, and program information.
  • Ensure accuracy, consistency, and timely updates in coordination with campus partners.
  • Support marketing and communication strategies for events, including registration setup, audience targeting, guest communications, and post-event follow-up.
  • Partner with internal stakeholders to enhance attendance, engagement, and overall event effectiveness.
  • Contribute to strategies that grow and engage alumni and arts-interested audiences.
  • Support initiatives that increase participation, deepen connection to the University, and expand visibility of arts programs and offerings.
  • Collect, analyze, and interpret data across email, web, social, and event platforms.
  • robust and highly competitive benefits package.
  • A bachelor's degree.
  • One year of experience in marketing, communications, or a related field (internships may be considered).
  • Commitment to the University’s values, mission, and strategic goals.
  • Able to serve as a visible, passionate advocate for the arts as part of Pepperdine University.
  • Understanding of how alumni engagement contributes to or correlates with donor cultivation and successful fundraising for the University.
  • Full awareness of the positive impact that good public relations has on the cultivation process of current and prospective donors for Pepperdine University.
  • Strong public speaking skills.
  • Is personable and has service-driven guest service skills such as: warmly greeting office visitors, demonstrating polite, friendly, professional, and helpful telephone etiquette, and energetically engaging constituents at events.
  • Is a self-starter who takes initiative to further the mission.
  • Three or more years of experience (post-undergraduate graduation) in full-time roles related to key functions/duties of this position (marketing/communication; event/project management; administrative marketing support).
  • Experience working with student and alumni volunteers on behalf of a college or university
  • Knowledge of Pepperdine University software/tools such as The Raiser's Edge, OmniUpdate (website editing/management), Trumba, and/or Salesforce.

Pepperdine University

4.1 Glassdoor

Founded in 1937, Pepperdine University is an independent, Christian university located 30 miles west of downtown Los Angeles in scenic Malibu, California. The University enrolls approximately 7,600 students across its flagship liberal arts school, Seaver College; the Caruso School of Law; the Graziadio School of Business and Management; the Graduate School of Education and Psychology; and the School of Public Policy. Pepperdine is committed to the highest standards of academic excellence and Christian values, where students are strengthened for lives of purpose, service, and leadership.

Founded in 1937
Malibu, California, USA
3.5K employees (276 in marketing)
66% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
684.6K
Monthly Google Ads Budget
$606.5K
Traffic Source Mix
Search
46.7%
Direct
45%
Referral
6.3%
Social
1.1%
Paid
0.7%

Headcount Trend

Current headcount: ~3.5K

Marketing Team

Marketing Team Size
221 (6% of company)
Median Career Experience
6.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

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