Marketing and Communications Specialist at PacificSource | Portland, OR | $57K/yr – $97K/yr

Marketing and Communications Specialist

Portland, OR (On-site)

$57K/yr – $97K/yrMid Level4+ years expFull time

Posted 7 weeks ago

The other 99% submit and hope. You're about to do something different.

Own content and brand execution across channels with a focus on audience‑tailored messaging, performance insight, and cross‑functional impact.

Content and Brand Ownership: Develop compelling content and maintain consistent tone for diverse audiences across internal and external channels.
Performance and Optimization: Monitor results, report insights, and guide ad timing and placements to lift engagement.
Cross‑Functional Governance: Align with Marketing and Communications, reinforce brand, and ensure privacy compliance across touchpoints.

Content and Brand Ownership: Develop compelling content across channels and ensure consistent tone for internal stakeholders, brokers, employers, providers, members, and the broader community.
Content Development and Brand Execution: Lead content development and brand execution, supporting ongoing campaigns and aligning with marketing and communications strategies.
Performance Monitoring and Optimization: Monitor communications performance, produce regular reports with insights, and collaborate on advertising timing, placements, and optimization.
Data‑Driven Messaging: Analyze data, performance metrics, and stakeholder feedback to refine messaging and improve engagement and effectiveness.
Cross‑Functional Collaboration: Work with the broader Marketing and Communications team to support ongoing work aligned with business objectives.
Brand Governance: Uphold the organization’s corporate brand by maintaining consistency in messaging and visual identity across channels.
Campaign Tracking: Track digital campaigns, prepare post‑campaign summaries, and suggest adjustments to improve future outcomes.
Compliance and Privacy: Adhere to organizational privacy policies and HIPAA regulations related to protected health information.
Operational Excellence: Meet departmental performance, productivity, and attendance expectations per company standards.
Flexible Support: Perform other duties as assigned to support marketing and communications initiatives.