Marketing Communications Specialist

Responsibilities

• Ideate, develop, write, edit, and publish marketing content through email, websites, blog, social media, and other digital channels.
• Ideate and create compelling, member-focused email campaigns, including subject lines, headlines, body copy, and calls to action.
• Develop, write, edit, and proofread print marketing communications, including brochures, advertisements, counter bulletins, direct mail, signage, and other collateral.
• Write and maintain website and landing-page content that clearly communicates NorthCountry products, services, benefits, and financial information.
• Research and develop blog articles and educational content that help members make informed financial decisions and strengthen engagement with NorthCountry, while improving Search Engine and Answer Engine Optimizations.
• Support organic and paid social media content aligned with marketing priorities and community activities.
• Support integrated marketing campaigns by adapting messaging across channels, audiences, and stages of the member journey.
• Collaborate with designers, vendors, and internal stakeholders to ensure materials are accurate, compelling, brand-consistent, and aligned with campaign objectives.
• Edit and proofread marketing communications to ensure accuracy, clarity, consistency, accessibility, and alignment with NorthCountry's brand voice and standards.
• Monitor email, web, blog, and social performance and use insights, testing, and marketing best practices to continuously improve content effectiveness.

Requirements

• Experience (4) Three years to five years of similar or related experience.
• Education (4) (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).
• Interpersonal Skills (4) Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.
• Other Skills 1. Ability to work independently and efficiently
• Other Skills 2. Strong analytical and writing skills
• Other Skills 3. Organization
• Other Skills 4. Proficiency with common digital marketing platforms (e.g. Google Ads), social media, and Microsoft Office, CMS and setting up digital marketing campaigns
• Other Skills 5. Initiative

Benefits

• paid training as well as competitive compensation and a generous benefit plan.