Responsibilities

• Assist the Director of Programs & Marketing in supporting year-round marketing and communications initiatives that align with the council’s goals in membership growth, donor engagement, and public visibility.
• Help maintain and update the council’s marketing calendar to promote Scouting programs, recruitment efforts, special events, and council initiatives through print, digital, and social media channels.
• Assist in maintaining brand consistency across all communications platforms to strengthen the visibility and reputation of Scouting America and the Natural State Council throughout Arkansas.
• Support the development and maintenance of relationships with media outlets, partners, and community stakeholders to increase awareness of Scouting’s impact.
• Assist with writing and distributing press releases, newsletters, stakeholder reports, and promotional materials that support recruitment, fundraising, and program delivery.
• Support the creation and design of marketing materials utilizing tools such as Canva, Constant Contact, Adobe Creative Suite, Microsoft Office, and website content management systems.
• Assist with identifying and supporting grant and funding opportunities related to marketing initiatives and the council’s strategic priorities.
• Help track and report marketing metrics using tools such as Google Analytics and Meta Business Suite to evaluate effectiveness and support continuous improvement.
• This position will include additional tasks, duties, and special projects as assigned. SMART Goals and Quality Measures will be drawn from these responsibilities and aligned with specific performance expectations.