Responsibilities

• Collaborate cross-functionally to plan and execute marketing initiatives that enhance brand visibility, customer engagement, and business performance.
• Support the development and execution of annual and quarterly marketing priorities aligned with business segment and company objectives.
• Manage marketing projects from concept through execution, including timelines, deliverables, performance tracking, and reporting.
• Support and champion brand consistency across all internal and external communications, channels, and marketing materials.
• Plan, develop, execute and track Marketing Development Funds aligned with OEM partner marketing requirements and growth objectives.
• Write, edit, and proof compelling marketing content that aligns with brand standards and resonates with target audiences.
• Create high-impact sales enablement tools, including presentations, messaging frameworks, collateral, proposals, calendars, email campaigns, case studies, videos, and other sales support materials.
• Partner with sales and operational teams to ensure marketing materials are relevant, effective, and aligned with customer needs.
• Plan, execute and manage advertising and promotional campaigns in alignment with company and segment business goals.
• Develop and maintain digital and social media content calendars to align with business objectives and priorities.
• Manage, track and grow MacQueen’s social media platforms and presence with engaging content across multiple platforms.
• Update and enhance internal and external websites, including landing pages and digital content, ensuring accuracy, relevance, and alignment with marketing initiatives.
• Utilize CRM and marketing automation platforms to segment audiences, deliver targeted campaigns, and support customer journey programs.
• Analyze and report on campaign and program performance, providing insights and recommendations to optimize future marketing efforts.
• Develop and execute communications that engage employees, support organizational alignment, and strengthen relationships with customers, partners, and stakeholders.