Marketing and Communications Specialist

Pontiac, MI (On-site)

$43K/yr – $58K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive Lighthouse’s integrated marketing and communications across branding, digital marketing, content creation, storytelling, and donor communications, coordinating campaigns and cross-channel messaging with a focus on outcomes and community impact.

Branding and messaging across channels
Social media and digital marketing management
Content creation and donor communications

Job Description

Responsibilities

Brand Awareness
- Develop and implement an integrated marketing and communications plans that support organizational goals.
- Create compelling content for digital, print, and multimedia channels.
- Maintain consistent branding and messaging across all communications.
Social Media & Digital Marketing
- Manage the organization's social media presence on Facebook, Instagram, and LinkedIn.
- Create and schedule content, including photos, graphics, videos, and blog posts.
- Monitor engagement and respond to inquiries.
- Support email marketing campaigns and audience segmentation efforts.
Content Creation & Storytelling

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field.
2-5 years of marketing, communications, or nonprofit experience.
Technical skills in Microsoft and Google Workspace services
Proficiency with social media platforms including Facebook, Instagram, LinkedIn, and YouTube
Prior experience using tools such as Canva, WordPress, Constant Contact
Excellent written, editing, and verbal communication skills.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Self-discipline and time management skills to work independently.
Ability to work in a public and professional manner.
Reliable transportation and maintenance of automobile insurance