Marketing Communications Specialist

Brookfield, WI (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing leadership for educational programs and member communications, coordinating multi-channel campaigns and targeted messaging to boost engagement and participation.

  • Own multi-channel campaigns from awareness through registration for education programs and events.
  • Must-have: 3+ years in communications with strong writing and project management skills.
  • Standout: proven ability to tailor messaging for diverse member segments and drive measurable engagement.

Job Description

Responsibilities

  • Serve as the marketing lead for assigned educational programs, virtual events, and professional development offerings.
  • Contribute to marketing plan development and manage multi-channel promotional campaigns designed to engage members from awareness through registration and participation, including media planning, campaign/project management, behavioral-based marketing management, copy writing, email marketing, webpage management, social media and coordination of graphic design and the creative process.
  • Develop and manage communications that support member recruitment, onboarding, engagement, and renewal.
  • In collaboration with management, create targeted messaging that articulates the value of Foundation membership and reinforces ongoing relevance to diverse member segments – tailoring messages for different audiences.
  • Contribute to and support recurring member communications such as educational catalogs, newsletters, annual reports, webcasts, blogs, podcasts, videos, and social media posts.
  • Collaborate with Foundation meeting management, shipping teams, and external vendors to coordinate a branded organizational presence at internal educational events and external industry tradeshows.
  • Manage logistics for booth and signage needs, print materials, and promotional items, ensuring a seamless experience at each event.
  • Develop copy for a range of Foundation products and services in collaboration with team members to support marketing objectives.
  • Adapt tone, voice, and messaging to effectively engage target audiences and align with overall brand and marketing goals.
  • Utilizing the Foundation’s email automation platforms, support marketing initiatives with creative and cleanly built email communications.

Requirements

  • The International Foundation will always consider candidates with an equivalent combination of education and relevant experience.
  • A bachelor’s degree in Public Relations, Marketing, Journalism, Communications or related field.
  • 3+ years of successful experience in communications, or similar role.
  • Excellent multitasking abilities and detail-oriented with a keen eye for accuracy
  • Demonstrated success in leading the creation of compelling experiences that promote growth and increase engagement.
  • Team player with ability to multi-task while working in a diverse business environment.
  • Exceptional written and verbal communication skills, with the ability to effectively communicate with internal and external stakeholders.
  • Effective organizational skills with ability to manage and prioritize workload efficiently.
  • Comfortable working with data analytics tools and web content management systems.
  • Creative mindset and ability to bring innovative ideas to projects.

Preferred

  • Employee benefits or association background preferred.

Benefits

  • Our incredible benefits package includes a comprehensive and affordable medical plan (which includes 24/7 Teladoc), vision plan, dental plan, FSA (medical and dependent care), Employee Assistance Program (EAP), long term disability, short term disability, ample PTO (vacation, sick, holidays) and more!
  • Our retirement plan includes a defined benefit (pension) plan AND a non-elective company 401(k) contribution AND a 401(k) matching contribution.
  • Unique organizational perks include free Milwaukee County Zoo passes, an on-site fitness center with yoga, stretch, and strength training classes, mindfulness sessions, a bocce league, game nights, and even a cribbage club to name a few!