Responsibilities

• Write clear, creative, and Search Engine Optimization (SEO)/ Answer Engine Optimization (AEO)-optimized copy for emails, landing pages, digital ads, headlines, and social media, developing core campaign messaging that drives audience engagement and enrollment.
• Translate complex ideas from various departments into high-impact content tailored for both sophisticated clinician audiences and the general public, effectively communicating the distinct missions of both IFM and the IBFMC.
• Research IFM and IBFMC products deeply to accurately convey persuasive features and benefits that resonate with target audiences, while actively monitoring the competitor landscape to stay ahead of industry trends.
• Serve as the final line of defense by reviewing and editing copy submitted by internal teams, contractors, and partners to maintain strict organizational quality standards.
• Partner across Marketing, Video, and Email teams to contribute to the development of content strategies and assure alignment of messaging across channels.
• Perfect, protect, and maintain the distinct IFM and IBFMC brand voices across all content channels while adhering strictly to voice, tone, style documentation.
• Cultivate an editorial style that respects the intelligence and training of a clinical audience while balancing the gravity and compliance demands of healthcare communications.
• Partner strategically across the organization to ensure all copy is factually accurate, meets cross-departmental needs, and consistently aligns with established brand guidelines.
• Collaborate to help elevate high-level marketing, website, and multimedia content initiatives for both brands, IFM and IBFMC.
• Track and execute copywriting workflows and assignments while managing multiple projects under tight deadlines to ensure timely delivery of all assigned deliverables.

Requirements

• Experience: 5+ years of professional experience in communications, public relations, copywriting, or digital marketing. Experience in the health/wellness/nutrition/medical as well as the non-profit arenas is a plus.
• Education: Bachelor’s degree in communications, journalism, or related field or equivalent experience is preferred.
• Experience and/or coursework around SEO, AEO, Marketing Writing, and similar
• Competence with various digital platforms including MS Office, Asana, and Airtable (or comparable platforms)
• Dual-Brain Thinker: Ability to write emotionally resonant stories for donors alongside data-driven, conversion-focused marketing copy about our products.
• Project Management: Stellar organizational skills; ability to juggle multiple deadlines without breaking a sweat.

Benefits

• Comprehensive health, dental, and vision insurance.
• Generous Paid Time Off (PTO) and paid holidays.
• Paid life insurance along with short- and long-term disability insurance.
• 401(k) with an employer-sponsored annual contribution.
• A fully remote workforce with a monthly work-from-home stipend.
• Meeting-free Tuesday afternoons.
• Complimentary access to IFM’s educational programs.
• Laptop and other work equipment provided.
• A collaborative, mission-driven team environment where your work directly funds positive change.