Digital Marketing/Communications Specialist II: Paid Media Trafficking — Ad Serving, Tagging & Creative Rotation
Cox Automotive
USA (Hybrid)
$61K/yr - $92K/yrIn-houseFull-timeMid level2+ years exp.
4 days ago
Marketing Communications Specialist II
Macon, GA (Unknown)
Salary Not AvailableMid Level2+ years expFull time
Posted 3 weeks ago
Job Summary
Own and execute integrated marketing and recruitment communications, from strategy and editorial planning to content production across print and digital; collaborate on digital and social campaigns, ensure messaging consistency, and oversee content creation with internal and external partners.
- Brand and recruitment communication strategy
- Content creation across multiple channels
- Collaboration with internal/external teams and vendors
Job Description
Responsibilities
- Researches, designs, and produces marketing and communication plans, content marketing, and assets for use in building brand awareness, increasing inquiries, applications, and enrollments; assists with long-range editorial planning and strategy for recruitment needs, providing consistency of messaging across all formats; continually seeking new techniques for communicating information in print and digital platforms; develops themes and concepts in overseeing creation of content and communication materials.
- Develops creative content and collaborates with internal and external contributors for digital/social creative, copywriting, website copy/development and Target X as well as social content for multiple profiles within Facebook and Instagram along with other and emerging digital/social platforms.
- Proofread and edit content, including print documents, digital content, advertising materials and social media.
- Works with University offices/departments and possibly vendors to complete communication projects
- Assists with creative services provided by the Marketing staff. These services may include, but are not limited to, photography, videography, audio recording, graphic design, content development for advertising/enrollment services materials
- Perform other related duties as assigned
Requirements
- Bachelor's degree in Marketing, Communications/PR, or a related field or a combination of education and experience that exceeds 4 years.
- Ability to manage multiple projects simultaneously
- Superior interpersonal skills
- Proficiency in Microsoft Office
- Excellent writing, grammar, and editing skills
- Experience with social media platforms
Preferred
- Additional Preferred Qualifications
- Experience with customer relationship management systems
- Prior experience working within higher education
- Experience with social media platforms
Benefits
- Health insurance
- Dental
- Vision
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Life Insurance
- Sick Leave
- Vacation Leave
- Parental Leave
- Retirement
Middle Georgia State University
4.0 Glassdoor
Middle Georgia State University offers doctoral and bachelor's degrees, numerous associate's degrees and is the only 4-year aviation program in the state of Georgia. The University has residential campuses in Macon, Cochran, and Eastman, and commuter campuses in Dublin and Warner Robins. Whether your greatness is waiting in the classroom or the board room, the library or the clinic, cyberspace or the skies above, MGA’s exceptional faculty and staff are dedicated to helping you find it.
Marketing Team
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
1
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