Responsibilities

• Content Creation and Project Management
• Support College enrollment goals by creating and editing compelling communications to prospective and continuing domestic and international students via social media, email campaigns, paid advertising, print collateral and other tools as directed
• Ensure quality, consistency, clarity, brevity, accuracy and readability of all content, adhering to University brand and editorial style guides. Work closely with the CPaGE Marketing team to coordinate accuracy and consistency across platforms, aligning with CPaGE enrollment timelines and events
• Manage assigned content-marketing projects to completion through use of project management tools, editorial content calendars and CPaGE enrollment calendars, collaborating with CPaGE stakeholders to ensure timely delivery of materials
• Provide lead work direction, content and project timelines to graphic designer; coordinate content approvals with Director of Marketing and Communications and department stakeholders
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Marketing Campaign Research and Analysis
• Collaborate with CPaGE Marketing team ensuring content aligns with market research and strategic plan
• Monitor and analyze key performance indicators (KPIs) to optimize campaign results
• Participate in professional development opportunities, researching evolving recommendations for successful enrollment marketing

Requirements

• Entry to the first level within this classification requires some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience.
• In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling and the composition of various communication vehicles are essential to initial entry to this classification.

Preferred

• Experience and proven results in lead-generation content writing, email campaigns and social media management, preferably in higher education
• Experience driving engagement campaigns via social media platforms (YouTube, Facebook, LinkedIn, Instagram)
• Proficiency in project management, working collaboratively, managing priorities and meeting multiple deadlines
• Experience participating in cross-functional teams or committees to achieve organization-wide priorities
• Passion for education, and equity, diversity and inclusion
• Experience working with email marketing tools (Salesforce Marketing Cloud, Pardot, MailChimp) and utilizing CRMs
• Experience using project management tools such as Teamwork, Asana, Monday
• Graphic design experience (Adobe Illustrator or Express, Canva)
• Video content creation for lead-generation and/or higher education marketing

Benefits

• Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.
• We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.